Présentation géniale

Haribo

Haribo est une marque de bonbon Allemande,est le nom d'une multinationnale qui a etait fondée en 1920 par Allemand Hans Riegiel.Elle tient son nom de son inventeur et sa ville d'origine,Bonn Hans Riegel.Aujourd'hui Haribo domine le marché européen,l'ours en gélatine à était crée en 1922.Le fondatueur à voulu donner une forme au bobon qui plairais aux enfants.Donc il a choisi la forme de l'ours,qui est le symbole de la ville de Bonn.En 1930 Hans Riegel cherche un message publicitaire fort,il opte pour "Haribo macht Kinder froh" qui veut dire "Haribo fait la joie des enfants qu'il complète un peut plus tards par "un Erwachsene ebenso" qui veut dire "et aussi des adultes".

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