CORP PROJECT PROPOSAL

presentation //lush x dentsu

By Lise Menard and maxime landemaine

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Project proposal

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01

Presentation Dentsu

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Production For Lush

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Project proposal

Part 1 //Dentsu

Communication agency

"Choosing to view communication as a vector of social and environmental harmony"

Dentsu is a Japanese communications agency present in 63 countries. It specialises in digital marketing and communications. Its strong points are: an international presence, in fact, Dentsu has sites almost everywhere in the world, giving it a presence in 143 countries. The agency also has a young workforce, with a recruitment policy geared towards young people. The company has always been committed to addressing a number of individual, social and environmental issues through a wide range of initiatives.

Project proposal

LUSH's advertising campaigns highlight its core values such as ethics, sustainability and the quality of its ingredients. These bath bombs are therefore truly eco-responsible, and the products in this box are protected by Eco Pops flakes, a compostable material made from vegetable starch. None of our products or ingredients are tested on animals.

product PROPOSED //part 2 Lush

The Dentsu agency, in collaboration with lush, has come up with new bath bombs with new designs. These bath bombs come in a reusable box containing 9 unique limited edition bath bombs.

The 9 bombs have a unique look, a unique smell created with the best specialists. Lush's main targets are generally

Project proposal

Production //desntsu x lush

- Ethical and environmentally conscious consumers - Lovers of natural beauty products - Consumers looking for quality products - People looking for a sensory experience

*Commitment to the environment: highlighting LUSH's efforts in terms of sustainability, minimalist packaging and responsible sourcing of ingredients. * Natural and fresh products: Highlight the freshness and authenticity of LUSH products, made from natural ingredients and not tested on animals. Potential weaknesses: * High prices: LUSH products may be perceived as expensive by some consumers, which may limit their accessibility. * Limited availability: LUSH physical shops are not present everywhere, which may limit access to products for some consumers.

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