SUN - UK House & BME at SXSW 2024

Austin Map

Venue Map

UK House Business Demos & Lounge

SUNDAY MARCH 10th

Anagram Hadean Celestial Draw & Code

10.00am - 1.30pm

1.30pm - 5.00pm

Eckofide Adrenaline & Endorphin Productions Ltd Sugar Creative Happaning Luminous Show Technology Darkfield Magic Beans

UK House IMMERSIVE Studio

SUNDAY MARCH 10th

10.00am - 11.00am

Disguise presents: A whole new world: how cross-reality experiences are broadening horizons for brands

11.00am - 11.30am

Disguise Demonstration

Expo City expored: how we brought the largest, Buiness record-breaking, interactive canvas to life

12.00pm - 12.30pm

12.30pm - 1.30pm

Arcade Presents... Virtex Presents... Trickshot Presents... Loud Parade Presents...

1.30pm - 2.15pm

UK Creative Catalysts Showcase by Innovate UK

2.30pm - 3.00pm

Taking You Places: The Art and Science of Virtual Production

3.30pm - 4.00pm

The year of woke reckoning. Here's how good can win in '24

4.00pm - 4.30pm

Beyond the Game: A new era for sports entertainment

4.30pm - 5.30pm

Interstitial: a multimedia exhibition

UK House LIVE Stage

SUNDAY MARCH 10th

10.30am - 11.00am

New School Rules: creating the conditions for game changing innovations

Your Curious Guide to Dynamically Different Fan Engagement

11.00am - 11.30am

Beyond the Score

11.30am - 12.15pm

Scoring Brand Goals: Lessons for FIFA World Cup 2026

12.15pm - 12.45pm

Advertising's big questions

12.45pm - 1.15pm

Pop Culture Fans and the Magic of Brand Experience

1.30pm - 2.00pm

Level Up: Your brand's winning move in women's sports & esports

2.30pm - 3.00pm

3.00pm - 3.30pm

Drive to Surpass: Beyond Drive to Survive

3.30pm - 5.00pm

Football Fandom Unveiled: The authenticity behind Sunderland 'Til I Die