Research Project Presentation

Intel

GROUP 2

index

Introduction

Answer the question

Solutions and recommendations

Overview: Established in 1968, Intel Corporation stands as one of the world’s leading companies in technology and computer processor manufacturing. With an unwavering dedication to innovation and pioneering advancements in the tech industry, Intel has played a crucial role in shaping how the world uses and harnesses technology.

i) INTRODUCTION

Mission: Intel’s mission is to create the most innovative technology solutions, delivering the highest value to customers and partners. They are committed to accompanying the world in building a smart and connected future. Areas of Operation: 1.Computer Processors 2.Artificial Intelligence and Machine Learning 3.Internet of Things (IoT)

Social Commitment:

• Fearless
• Inclusion
• Customer Obsessed
• One Intel
• Truth & Transparency

Answer the question

Question 1

In the past, Intel changed the history of component marketing by introducing the "Intel Inside" campaign and focusing their strategy on building efficient processing systems as a key component of personal computers. core. Here's what they did well in those initial go-to-market campaigns:

Trademarked Name

Brand Awareness Campaign.

Collaboration with Computer Manufacturers

Animate your content and take it to the next level

Answer the question

Question 2

Evaluate Intel's recent marketing efforts Intel's early marketing campaigns were successful because they not only differentiated Intel from its competitors but also created a direct relationship between the brand and consumers.

Answer the question

QUESTION 2

Did they lose something by dropping the “Intel Inside” tagline or not

• Loss of Brand Reputation
• losing part of the recognition and connection that consumers have built with the Intel brand over the years

iii) Solutions and recommendations

Create creative marketing campaigns:

Enhance brand consistency:

Measure and adjust strategy:

Thank you.