DECADES PRESENTATION

TIMELINE

1400

DESIGN AND MARKETING

AMY QUEVEDO GOMORAINDUSTRIAL DESIGN 00471003

DES & MARK

ANCIENT

ANCIENT TIMES AND MIDDLE AGES-

ANCIENT

Pre_ literate societies: Artistans use visual cues to brand their product, used images that could be simple and undestandable

Midle Ages: Market Town Diferrentiations, merchants in market towns and local cities begin to employ distictive designs to employ distinctive desigms and symbols to stand out among similar offerings, marking and early form of diffrenet branding.

ANCIENT

MIDDLE AGES-

MIDDLE AGES

Late middle Age: Rise of international trade, as international trade becomes way more popular the need for effective marketing stategies grows, encouraging merchants to find ways to reach and attract customers

Midle Ages: Market Town Diferrentiations, merchants in market towns and local cities begin to employ distictive designs to employ distinctive desigms and symbols to stand out among similar offerings, marking and early form of diffrenet branding.

ANCIENT

MIDDLE AGES-

MIDDLE AGES

Late middle Age: Rise of international trade, as international trade becomes way more popular the need for effective marketing stategies grows, encouraging merchants to find ways to reach and attract customers

Midle Ages: Market Town Diferrentiations, merchants in market towns and local cities begin to employ distictive designs to employ distinctive desigms and symbols to stand out among similar offerings, marking and early form of diffrenet branding.

DES & MARK

1400

11400-

PRINTING PRESS

In the 1400s, the introduction of the printing press revolutionized our ability to communicate, and ever since, we’ve been looking for new ways to connect consumers with the products and services they need. the impact of marketing has grown considerably since the introduction of the printing press in the 1400s. This device revolutionized communications on a mass scale, providing businesses with a quick and cost-effective way to reach potential customers.

1450-

1450

FIRST RECORDER PRINT ADVERTISEMENT

The power of print media and its ability to reach more people faster did not go unnoticed. Within a decade of the introduction of the printing press, the first recorded print advertisement was made in the 1450’s. The earliest recorded print advertisemnet apprears shortly after the printig press introduction.

2021

Kotler and Armstrong

From the first magazine ad in Benjamin Franklin’s General Magazine in 1742, to the introduction of direct mail advertisement in 1862, advertising the number of print ads during this time skyrocketed.

1742

1960

1966

1862

1862

Direct Mail advertising is introduced, providing a new way for bussiness to directly recah through potential customers through the mail.

1400

early 19th

EARLY 20th Century

Radio Advertising Dominance: Radio advertising surpasses print mediums in the terms of sales, becoming a popular medium for reaching a broad audience all around the world

1902

RFIRST MARKETING COURSE:The university of Pennsylvania offers the first ever marketing course, recognizing the need for a formal education in that topic.

Digital marketing course : 1st edition (First edition of digial marketing course) eBook : Muhammad siddiq , Muhammad anas: Amazon.in: Kindle Store314 × 500

1940

1940

TELEVISION

By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print. Similarly, the introduction of Television ads in 1942 added even more opportunity for brands to reach consumers across a growing media landscape.

Television ads are introduced, adding another powerful channel for brands to engage with customers

2000's

2000's

NEW TECHNOLOGY

By the early 90’s, the first search engines emerged to help users navigate the web, bringing with them early variations of search engine optimization and advertising.

2010's

As technology evolved, 2000 consumers were gaining access to a wider variety of digital platforms — both in-home and on-the-go. Subsequently, marketers found themselves engaging with consumers across these channels, which in turn meant marketing measurement efforts were growing equally complex.

2014

NIKE

risk everything commercial

one of the most successful campaigns in history, with more than 1 million views in youtube, the risk it all campaign is a great example of storytelling, marketing, design and customer engagement.

MODERN ERA

NEW TECHNOLOGY

Marketers develop digital attribution models to measure the effectiveness of various digital touchpoints in driving conversions.

2020

2020'smultitouch attributions

Multi touch atribution gains tractions as marketers recognize the complexity of consumer journey across digital channels

2010's

Personalized Experinces (modern era)

With advanced sights and optimization platforms, marketers gain unprecedented undestanding of consumer behavior and preferences.

(Present)

Technology continues to evolve, enabiling marketers to adapt their measurements and capabilities to keep pace with changing consumers habits. TRENDS, FAST FASHION, VIRAL, SOCIAL MEDIA AND SOCIETY

NOW 20 CENTURY

2024 While digital attribution models are effective at measuring the digital marketing landscape, consumers still engage with the print and broadcast media that’s been around for decades. Today, the digital revolution has made it possible to leverage effective marketing performance tools that expand marketing measurement capabilities well past digital attribution.

in this little box that says info you will find a piece that I personally say that is a great example of a marketing stategy-

now

+ Info

AUDI VIDEO

2014

TIMES MAGAZINE

FUN FACT:

Richard Milhous Nixon is the person who has featured the most times on the cover of Time. He made 55 appearances from 1952 up to his death in 1994. Richard Nixon was the 37th president of the United States and aroused considerable controversy during the Watergate scandal.

TV?

INVENTION

1940 - Mexican González Camarena invents and patents color television. German student Paul Nipkow developed and patented the first electromechanical television system in 1884. Nipkow's disk is recognized as the first television image rasterizer.

1400s era

However, the impact of marketing has grown considerably since the introduction of the printing press in the 1400s.

• fun fact: Printing was first thought of and developed in China. ...
• Buddhist scripture - Oldest printed work.