A history of marketing: Strategy through the ages

timeline

A History Of Marketing: Strategy Through The Ages

1450

1742

1862

1902

1400

First recorded print advertisement

First magazine ad

Introduction of the printing press

Direct mail advertisement

First marketing course

Print media proved to be capable of reaching large masses.

The introduction of the printing press revolutionized the ability to communicate.

Advertisements were more sophisticated. In 1862 it was introduced direct mail advertisement.

The first magazine advertisement is featured in Benjamin Franklin's General Magazine in 1742.

There was a need to understand the effects of the advertising efforts and how the media mix could be optimized. That need was noted when the University of Pennsylvania offered the first marketing course, dubbed, “The Marketing of Products.”

timeline

A History Of Marketing: Strategy Through The Ages

1942

1952

1964

1972

1924

Television advertising

"Marketing mix"

Radio advertising

Neil Borden and Marketing mix

First wireless phone

The introduction of Television ads in 1942 added even more opportunity for brands to reach consumers across a growing media landscape.

By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print.

The“marketing mix four Ps” was born. Borden identified product, promotion, place, and price as the four key ingredients for marketing success.

The marketing landscape was saturated with advertisements, marketers had to develop strategies. Thus, the first modern marketing measurement concept, “marketing mix,” was introduced.

It kicked off a wave of emerging technologies. From there, the subsequent advertising used to capitalize on those technologies.

Home

timeline

A History Of Marketing: Strategy Through The Ages

1990s

1995

1998

2000s

1975

The first search engines

Internet and emails

First personal computer

Birth of blogs

Smartphones and tablets

The first search engines emerged to help users navigate the web, bringing with them early variations of search engine optimization and advertising.

It helped further expand the reach of the ads and gave marketers more ideas on how to promote.

In 1998 search evolved with Google and MSN and in 1999 blogging emerged with the launch of blogger.com. Google also introduced PageRank, which is the metric Google uses to determine how websites should rank.

In 1994, Phoenix law firm Canter and Seigal advertised their services by posting a message on several thousand newsgroups. Mobile phones gained even more popularity and the internet became a viable tool for commerce, opening doors for an explosion in marketing.

Smartphones and tablets have also allowed for highly sophisticated browsing and engagement on-the-go, and marketers have been quick to leverage the new opportunities for better marketing and revenue growth.

Home

timeline

A History Of Marketing: Strategy Through The Ages

2000

2003

2005

2006

2000

Pay-per-click

Social media

Adwords

Google Analytics

HubSpot

Pay-per-click surfaced as an Internet marketing technique in which a company pays a small fee for every click on an advertisement.

The start to the new millennium brought about the introduction of inbound marketing that quickly became recognised as an effective marketing strategy, characterised by a greater emphasis on information sharing, user-centred design and collaboration.

In 2005 Google began personalising search results, informed by past history search. Google analytics was also formed, it provides website owners with information about people who visit their websites that can help them see if they’re reaching their audience.

Social media websites became popular at this time as a way for people to share information and ideas with others on the Internet, including commercial messages. LinkedIn, Myspace, and Facebook were launched in 2004.

In 2006 HubSpot is launched and social media continued to grow with the introduction of Twitter. E-Commerce also began and quickly grew with Amazon sales topping $10 billion, rising to $25 billion in 2009.

Home

timeline

A History Of Marketing: Strategy Through The Ages

2012

2012

2015

2020s

2008

Social media marketing

Growth of the internet and e-commerce

Online videos

Mobile shoppers

AI and automations

Social media became one of the best lead generators. This is the percentage of users who got clients through the media: Twitter (X) – 41% LinkedIn – 41% Facebook –44% Company blog – 46%

By 2008, 53.5% of world population watched online videos. Ads were used.

In 2015 mobile shoppers reached 72.8 million only in the UK, showing the shift in consumer habits.

In 2012 the audience of internet users grew by 3.1% to 239 million, representing 75.6% of the total population. About two thirds of web users used social networks and more than 90% of social network users were on Facebook.

Artificial intelligence is transforming digital marketing through automated adverts and emails. This is accomplished by using big data analytics, machine learning, and other processes to gain insight into the audience and then targeting them with relevant ads or emails.

Home