Lead Conversion Optimization in 2024

How to INSTANTLY add Hundreds of Thousands in Revenue by Increasing Conversions

Black Swan Marketing Systems

Overall Results

April 2023 - January 2024

Calls

Revenue

Web Submissions

1,335Form Submissions

$3,549,112.56Won Revenue

17,811Answered Calls

Dealer Won Sales

Black Swan Marketing Systems

• In February - April 2023 we started working with 15 EcoView Dealers (2 are inactive)
• 11 out of 13 Dealers have crossed their first $100k in sales from Black Swan between April and today
• 6/13 crossed $200k
• 4/13 crossed $300k
• 3/13 crossed $500k
• Highest Performing Dealer has made over $745,000 from Black Swan since April 2023

Sales By Month

Black Swan Marketing Systems

• Goal is to get each Dealer to $100k per month in Black Swan Sales

Answer Rate

Black Swan Marketing Systems

Answer Rate: Only one dealer had a 100% answer rate Average Answer Call Rate = 72%

Dealer Comparison #1

Dealer A

Dealer B

$504,667.63

$118,234.86

VS

Dealer Comparison #2

Dealer A

Dealer B

$73,897.50

$248,496.49

VS

What The Top Dealers Are Doing

1. More Organized - Activity Tracking and Notes
2. Effective Appointment Setting, Speed-to-Lead, Follow Up
3. Past Customer Re-marketing & Database Nurturing
4. Answering More Phone Calls
5. Closing Better
6. AUtomated Lead Nurture

Why is that 1 Dealer can Receive the Same Amount of Leads as Another, but Close a Fraction of the Deals?

Answer Rate

Black Swan Marketing Systems

Answer Rate: Only one dealer had a 100% answer rate

Most of you were missing out 15% of Your Calls...Some of you, way more...

If you're missing out on 15% of your calls, you're missing out on about 10% of your leads...Because 2/3 missed call leads are GONE FOREVER

So say, you're a business that makes $900,000/year...If you're at a 15% missed call rate, that means you're missing out on $100,000 of revenue...

So if you wanted to add on extra 100k in revenue, what's easier:Generating 100k in leads or just picking up the phones a little bit more?

Due to the 28% Average Missed Call Rate, we calculate that just on Black Swan Media Leads, $1,380,210 in revenue was lost.

None of us run perfect businesses.Missed calls are just 1 way in which we lose a ton of revenue.But the more holes, the harder it is to profitably market yourself because your COST PER ACQUISITION goes higher and higher

Point Being:You can either try brute forcing your success, or patch up these conversion rate holes and have a far easier experience scaling up.

12 Different Ways to Increase Your Conversion Rate & Sales

1. Missed Call Text Back

Black swan marketing systems

• "Hey this is XYZ from ABC company, we're currently helping another customer over the phone right now but I can chat with you here or give you a call back in 5 minutes. Which would you prefer?
• Recovers 30-70% of missed call leads

2. Speed to Lead

Black swan marketing systems

• How fast is a new lead contacted?
• Your speed to lead greatly effects your conversion rate
• AI Powered
• Web Submissions
• GMB
• Live chat automations

3. Birthday Promotions

Black swan marketing systems

Make customers feel special with a custom promotion automatically sent to them on their birthday each year.They receive a voucher they can use for themselves or give to a friend (referral)

4. Sales Rep Introductions

Black swan marketing systems

If we send a pre-recorded introduction video of their sales rep to every cold customer before their in home estimate, they are now a warm customer by the time the sales rep meets them.

5. Appointment Setting

Black swan marketing systems

• How many times are you calling leads? At what point do you stop following up?
• How often have you called the leads that did not set, cancelled, or were lost?
• Do you have automations in place to confirm appointments with leads?
• To follow up with them and remind them that you're coming?

6. Chat Widget

Black swan marketing systems

• For the Website
• Google My Business
• Facebook

7. Lead Segmentation

Black swan marketing systems

• Know why your leads did not convert
• Money Issue - Reach out to them when you have a promotion
• Financing Issue - reach out when you have a new financing partner

8. Call Recording

Black swan marketing systems

- You will be shocked at what your hear from your call center, your sales reps, and your front desk people. - Without call recordings, you genuinely do not know what's going on behind the scenes. - Weekly sales / call auditing huddles to increase sales and training SOPs

9. Organization: Notes & Activity Tracking

Black swan marketing systems

• Average Sales of Top 3 Dealers who consistently maintain good notes and activity tracking: $447,317

• Average Sales of Top 3 Dealers who consistently have sales with no notes and no or very little activity tracking: $336,120

• In order to re-market effectively to your existing database, accurate tracking is a necessity

10. Auto Referral & Review Requests

Image every time you close a sale and install the project, if our system automatically followed up with the customer and asked how their experience was. If they had a good experience, our system will send them a link to leave a review and a referral request

11. Intelligent Reporting

Black swan marketing systems

• Access Lead Source Reports
• Call Reporting
• Interactive Dashboard to track Paid Social Ads (Google Ads, Facebook Ads, etc.)
• Sales Rep Reports/Leaderboard

12. Lead Nurturing

Black swan marketing systems

• What happens to the 70% of customers that don't close?
• Lead generation is only 33% of the revenue we bring in for our partners.
• The other 67% comes from lead nurturing, meaning if we generated 3.5m in new leads, there's another 7m on the table that can be harvested RIGHT NOW

"I know these are systems that we need to have in place, but I don't know how to do it, don't want to stress about doing it..."

Instead of you trying to figure this all out on your own, what if Izzy and I just set up ALL of it for you, trained your staff for you, and got your marketing running at 100% efficiency...

Black Swan Systems

We Are Proud to Introduce a Ready-to-go AI Powered Marketing CRM Designed SPECIFICALLY for EcoView Dealers...

Comes Ready to Go With Everything We Talked About Today READY to Go

Missed Call

Appointment

Appt Recoveries

Text Backs

Automations

Speed to Lead

AI Chat

Reviews

Automations

Widgets

Automated

Birthday

Segmentation

Referrals

Campaigns

For Leads

Automated

Sales Rep

Call Recordings

Reporting

Warm Ups

SUBITLE HERE

SUBTILE HERE

And:

- AI Technology that can handle customer conversations and book sales appointments (speed to lead)- Can be used to build an internal training portal - 24/7 Live Support - Up and Running at 100% capacity with less than an hour of onboarding

Flat Cost & Unlimited Users

Here's What You Need to Know

$497/mo

0.013 cents/sms & ~$1 / 1,000 emails

Black Swan Marketing SYStems

Avg Results

12 Month Results

8% Increase in Sales Low End32% Increase on High End

Completely DFY

White-glove

Izzy and I Handle it for you. And make it as human-proof as possible.

Integration

Connects with your project management software

Point Being

- This will make you a lot of money. - Take a lot of stress off your plate.- Comes with all the support you need.- Is as hands-off as you'd want it to be.- Is customizable in EVERY way that you could imagine.

To Top it Off

You won't have to come out of pocket to get started with the software...

When You Sign Up Today:

My team will run our lead nurturing campaign on your database, and book you 6 figures in sales appointments over the next 14 days at no additional expense other than our 10% rev split.

When You Sign Up Today:

My team will run our lead nurturing campaign on your database, and book you 6 figures in sales appointments over the next 14 days at no additional expense other than our 10% rev split.

Want to Get Started?