Promotion

A desert island

Adventures on

Notebook

Notes about the island

Use it with caution

Introduction

Your team's element of the Marketing Mix is PROMOTION

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the promotion element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

To embark on your quest, unveil the hovering arrow below...

Shelter tent

Advertising

1

Plane

Suitcases

Mission

Backpack

Backpack

In the plane wreckage, you find the belongings of your fellow passengers. Amongst their paperwork you find a set of images.Select all the ways travel and toursim companies can advertise, to influence people or attract their attention. Move them to find out the price companies have to pay for these forms of advertisement. But be careful not to move those that are wrong!Add these prices together to get the total cost and out of the wreckage.

£3700

£460

£1230

£200

£1675

£175

£6900

£52

Don't move on until you have the correct answer

They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island

Yeah!

You've got food and cooking tools

Woow!!

Backpack

Plane

Shrubbery

Forest

Boat

Backpack

Missions

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Shelter tent

Logs

Forest

Advantages and Disadvantages of the Different Forms of Advertising

2

Mission

Backpack

Within the Forest, you have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Engaging multimedia

What is an advantage of using newspapers for advertising?

Can target precise audience or readership

Backpack

Instant feedback

Real-Time Interaction

Visual appeal

What is a disadvantage of using newspapers for advertising?

Newspapers are soon thrown away

Backpack

Targeted audience

Interactive

What is an advantage of using radio as a form of advertisement?

Analytics

Backpack

Cheaper than television advertising

Interactive engagement

Tangible brochures

Not suitable for last-minute travel deals

What is a disadvantage of using radio for advertising?

Listeners may be distracted

Backpack

Targeted audience

Visual appeal

What is an advantage of using television as a form of advertisement?

Cheaper than newspaper advertisement

Backpack

Reaches a large number of people

Instant feedback

Tangible brochures

Static

What is a disadvantage of using television for advertising?

Low cost

Backpack

People can avoid them by fast-forwarding or channel switching

Visual appeal

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a rope, maybe it will be useful

Awesome!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Forest time to make your way to the Shrubbery.

Shelter tent

Backpack

Food

Shrubbery

Digital Marketing

3

Mission

As you wander through the shrubbery, a shrub catches your eye. Something peculiar gleams from the bottom of its branch. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Backpack

Digital marketing particularly makes use of social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, and TikTok which are crucial ways of reaching younger markets.

Let's see what else can be found

move on when you remember them all

Backpack

A mysterious code can be seen admidst the shrubbery. But, take heed and consult your notes before delving into its secrets...

allows followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

Backpack

Why is it important for businesses to monitor and manage their social media pages carefully?

Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

Backpack

How does social media aid in advertisement of a business?

Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

Backpack

What is the main advantage of using social media for promotion?

Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

Backpack

What is the difference between traditional advertisement and social media advertisement?

Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

Backpack

How can social media target certain audiences?

Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

Backpack

What may happen if a campany posts too often?

Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts

it has to look like a conversation rather than an advertisement.

negative comments can be posted online and these are not always easy to remove

its customers may stop reading them

Cheap to use

Algorithms

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got an Axe, maybe it will be useful

keep it up!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Shelter tent

Backpack

Shelter tent

Fabrics

PublicRelations (PR)

4

Mission

Backpack

The responsibilities of the PR department may include: creating press releases for newspapers and magazines, getting coverage on television and radio programmes, organising events, exhibitions and receptions, publishing newsletters. All of these PR activities are designed to present the company in the best possible way in the media or in a community.

or

The responsibilities of the PR department may include: Conducting market research and competitor analysis to shape the company's public image, designing and implementing advertising campaigns to boost internal morale., managing product pricing strategies to create a positive community perception, developing customer relationship programs for effective media representation. All of these marketing activities are designed to present the company positively within and outside the organisation

Choose the correct response.

Backpack

....

14=A 1=B 19=C 7=D 4=E 23=G 25=H 26=I 20=K 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 18=Q 8=Y

Amidst the documents found of fellow passengers in the Shelter Tent, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.

Attempt Passord

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a lantern, maybe it will be useful

Oh yeah!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Shelter tent

Missions

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Wait, take a look in your backpack

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Keep searching

Password:travel

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

1st code: 1

2nd code: 2

Boat

Planks

Mission Unknown

5

Mission

Not so fast...

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Price and Place. If they haven't found them yet, split up and help!

Enter Product password

Enter Price password

Enter Place password and flee the island to freedom!

Congratulations!

Play again!

Wow, you got it!

Keep trying!

Click to try again

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Ouch!

Keep trying!

Click to try again

Ouch!