Promotion
Natalie Hopkins
Created on January 24, 2024
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Transcript
A desert island
Adventures on
Notebook
Notes about the island
Use it with caution
Introduction
Your team's element of the Marketing Mix is PROMOTION
Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the promotion element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
To embark on your quest, unveil the hovering arrow below...
Shelter tent
Advertising
1
Plane
Suitcases
Mission
Backpack
Backpack
In the plane wreckage, you find the belongings of your fellow passengers. Amongst their paperwork you find a set of images.Select all the ways travel and toursim companies can advertise, to influence people or attract their attention. Move them to find out the price companies have to pay for these forms of advertisement. But be careful not to move those that are wrong!Add these prices together to get the total cost and out of the wreckage.
£3700
£460
£1230
£200
£1675
£175
£6900
£52
Don't move on until you have the correct answer
They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island
Yeah!
You've got food and cooking tools
Woow!!
Backpack
Plane
Shrubbery
Forest
Boat
Backpack
Missions
Well done! You made it through the plane wreckage, time to make your way to the Forest.
Shelter tent
Logs
Forest
Advantages and Disadvantages of the Different Forms of Advertising
2
Mission
Backpack
Within the Forest, you have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.
Engaging multimedia
What is an advantage of using newspapers for advertising?
Can target precise audience or readership
Backpack
Instant feedback
Real-Time Interaction
Visual appeal
What is a disadvantage of using newspapers for advertising?
Newspapers are soon thrown away
Backpack
Targeted audience
Interactive
What is an advantage of using radio as a form of advertisement?
Analytics
Backpack
Cheaper than television advertising
Interactive engagement
Tangible brochures
Not suitable for last-minute travel deals
What is a disadvantage of using radio for advertising?
Listeners may be distracted
Backpack
Targeted audience
Visual appeal
What is an advantage of using television as a form of advertisement?
Cheaper than newspaper advertisement
Backpack
Reaches a large number of people
Instant feedback
Tangible brochures
Static
What is a disadvantage of using television for advertising?
Low cost
Backpack
People can avoid them by fast-forwarding or channel switching
Visual appeal
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got a rope, maybe it will be useful
Awesome!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
Well done! You made it through the Forest time to make your way to the Shrubbery.
Shelter tent
Backpack
Food
Shrubbery
Digital Marketing
3
Mission
As you wander through the shrubbery, a shrub catches your eye. Something peculiar gleams from the bottom of its branch. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....
Backpack
Digital marketing particularly makes use of social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, and TikTok which are crucial ways of reaching younger markets.
Let's see what else can be found
move on when you remember them all
Backpack
A mysterious code can be seen admidst the shrubbery. But, take heed and consult your notes before delving into its secrets...
allows followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
Backpack
Why is it important for businesses to monitor and manage their social media pages carefully?
Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
Backpack
How does social media aid in advertisement of a business?
Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
Backpack
What is the main advantage of using social media for promotion?
Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
Backpack
What is the difference between traditional advertisement and social media advertisement?
Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
Backpack
How can social media target certain audiences?
Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
Backpack
What may happen if a campany posts too often?
Organisations can set up social media pages allowing followers to engage with the business by sharing the business' posts with their friends and contacts
it has to look like a conversation rather than an advertisement.
negative comments can be posted online and these are not always easy to remove
its customers may stop reading them
Cheap to use
Algorithms
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got an Axe, maybe it will be useful
keep it up!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..
Shelter tent
Backpack
Shelter tent
Fabrics
PublicRelations (PR)
4
Mission
Backpack
The responsibilities of the PR department may include: creating press releases for newspapers and magazines, getting coverage on television and radio programmes, organising events, exhibitions and receptions, publishing newsletters. All of these PR activities are designed to present the company in the best possible way in the media or in a community.
or
The responsibilities of the PR department may include: Conducting market research and competitor analysis to shape the company's public image, designing and implementing advertising campaigns to boost internal morale., managing product pricing strategies to create a positive community perception, developing customer relationship programs for effective media representation. All of these marketing activities are designed to present the company positively within and outside the organisation
Choose the correct response.
Backpack
....
14=A 1=B 19=C 7=D 4=E 23=G 25=H 26=I 20=K 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 18=Q 8=Y
Amidst the documents found of fellow passengers in the Shelter Tent, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.
Attempt Passord
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got a lantern, maybe it will be useful
Oh yeah!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Shelter tent
Missions
Well done! You made it out of the Shelter tent, time to make your way to the Boat..
Wait, take a look in your backpack
Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.
Keep searching
Password:travel
Keep searching
Keep searching
Keep searching
Keep searching
Keep searching
1st code: 1
2nd code: 2
Boat
Planks
Mission Unknown
5
Mission
Not so fast...
The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Price and Place. If they haven't found them yet, split up and help!
Enter Product password
Enter Price password
Enter Place password and flee the island to freedom!
Congratulations!
Play again!
Wow, you got it!
Keep trying!
Click to try again
Ouch!
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Keep trying!
Ouch!
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Keep trying!
Ouch!
Keep trying!
Click to try again
Ouch!