Netflix - Digital Conversations and Marketing

Group 6

Activity 2 - challenges, trends, and our purpose

Key challenges

Changing consumer behaviour

Increased competition

Loss of subscribers

Constant changes in content consumption and shortening attention spans

Emergence of Disney+, Amazon Prime, Hulu, Paramount+, etc.

difficulty retaining and acquiring new subscribers

Media Trends

1. Regaining Popularity - Improving cinema attendance post-pandemic, 33% of consumers are more focused when watching at the cinema 2. Hybridisation of Digital and Physical Entertainment - Growing trend in blending digital content with physical experiences 3. Influencer Marketing - Increased collaboration with popular opinion-leaders 4. Social Viewing Experiences - Trends towards shared viewing experiences, such as watch parties, both physical and virtual

smart objectives

1. achieve a 30% subscription upgrade in the cinema subscription plan by september 2025

2. Increase engagement with Netflix original productions by 15%

3. gain exposrure on 5 national media outlets between august 2024 and december 2024

4. Increase annual Revenue by 10% by september 2025

Target audience

• Demographics
• Men & women aged between 18-34 (Gen Z)
• Young professionals

• Interests and behaviours:

• tech-savvy Customers who enjoy premium cinema and enhanced cinematographic experiences

• regular entertainment consumption and willingness to invest in subscription services

THANK YOU

and Remember,We want to entertain the world!