Place
Natalie Hopkins
Created on January 21, 2024
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Transcript
A desert island
Adventures on
Notebook
Notes about the island
Use it with caution
Introduction
Your team's element of the Marketing Mix is PLACE
Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the place element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
To embark on your quest, unveil the hovering arrow below...
Shelter tent
Place?
1
Plane
Suitcases
Mission
Backpack
Place is the element of the marketing mix that considers how to get the product or service to the customer.
Place is the element of the marketing mix that considers the customers' destination of travel.
mmm
Backpack
OR
Amidst the luggage debris of the downed aircraft, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.
Backpack
14=A 1=B 19=C 7=D 4=E 23=F 8=G 25=H 26=I 20=K 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 18=W
Attempt Passord
They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island
Yeah!
You've got food and cooking tools
Woow!!
Backpack
Plane
Shrubbery
Forest
Boat
Backpack
Missions
Well done! You made it through the plane wreckage, time to make your way to the Forest.
Shelter tent
Logs
Forest
Indirect Distribution Channels
2
Mission
Backpack
As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....
Backpack
An indirect distribution channel is one in which there is a third party between the supplier and the consumer
Let's see what else can be found
You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.
Tour Operator
What is the most common third party in the distribution channel of travel and tourism?
Travel agent
Backpack
Travel wholesaler
In-bound Tour Operator
Control over service quality
What is the main advantage of using indirect distribution channels?
Reach a broader audience
Backpack
No commission to pay
Acess to customer data
What is the main disadvantage of using travel agents as a third party?
Redued marketing costs
Backpack
Additional costs for their services (Commission)
Customer service demands
Limited audience
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've made it through the maze and got a rope, maybe it will be useful
Awesome!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
Well done! You made it through the Forest time to make your way to the Shrubbery.
Shelter tent
Backpack
Food
Shrubbery
Direct Distribution Channels
3
Mission
A mysterious code can be seen admidst the shrubbery. But, take heed and consult your notes before delving into its secrets...
Backpack
Direct distribution guarantees profit boost
Direct distribution is when products or services are sold directly to consumers
Direct distribution can limit the market audience
Direct distribution is a strategy where products are sold only through online marketplaces
Direct distribution allows a greater control over the customer experience
Direct distribution limits customer control
move on when you remember them all
Hover over your notes, but make sure you remember them.
What is 'direct distribution'?
Backpack
Direct distribution guarantees profit boost
Direct distribution is when products or services are sold directly to consumers
Direct distribution can limit the market audience
Direct distribution is a strategy where products are sold only through online marketplaces
Direct distribution allows a greater control over the customer experience
Direct distribution limits customer control
What is a main advantage of direct distribution?
Backpack
Direct distribution guarantees profit boost
Direct distribution is when products or services are sold directly to consumers
Direct distribution can limit the market audience
Direct distribution is a strategy where products are sold only through online marketplaces
Direct distribution allows a greater control over the customer experience
Direct distribution limits customer control
What is a main disadvantage of direct distribution?
Backpack
Direct distribution guarantees profit boost
Direct distribution is when products or services are sold directly to consumers
Direct distribution can limit the market audience
Direct distribution is a strategy where products are sold only through online marketplaces
Direct distribution allows a greater control over the customer experience
Direct distribution limits customer control
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got an Axe, maybe it will be useful
keep it up!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..
Shelter tent
Backpack
Shelter tent
Fabrics
How direct distribution is achieved
4
Mission
Backpack
In the shelter tent, you find the belongings of your fellow passengers. Amongst their paperwork you find a set of images.Select all the ways travel and toursim companies can directly connect with customers to create direct distribution methods and move them to reveal a set of numbers. But be careful not to move those that are wrong!Add these numbers together to get out of the tent and make your way to the boat.
12
42
13
28
1
56
73
64
Don't move on until you have the correct answer
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got a lantern, maybe it will be useful
Oh yeah!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Shelter tent
Missions
Well done! You made it out of the Shelter tent, time to make your way to the Boat..
Wait, take a look in your backpack
Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.
Keep searching
Password:tourism
Keep searching
Keep searching
Keep searching
Keep searching
Keep searching
1st code: 1
2nd code: 2
Boat
Planks
Mission Unknown
5
Mission
Enter Product password
Not so fast...
The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Price, and Promotion. If they haven't found them yet, split up and help!
Enter Price password
Enter Promotion password and flee the island to freedom!
Congratulations!
Play again!
Wow, you got it!
Keep trying!
Click to try again
Ouch!
Click to try again
Keep trying!
Ouch!
Click to try again
Keep trying!
Ouch!
Keep trying!
Click to try again
Ouch!