Product

Adventures on

Notebook

A desert island

Notes about the island

Use it with caution

Backpack

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the product element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Introduction

Your team's element of the Marketing Mix is PRODUCT

Backpack

Missions

Boat

To embark on your quest, unveil the hovering arrow below...

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Plane

Features of Products

Suitcases

Backpack

Products and services may be tangible or intangible.

mmm

When you purchase an item, it is typically tangible (physical), such as a pair of trainers. However, procuring a travel and tourism experience is a bewitching exception, for its essence cannot be touched or seen before the transaction. Though you may glimpse into its realm with pictures and brochures, the essence of the journey remains elusive, a realm of wonder that can only be experienced but not touched or held (intangible).

Backpack

Amidst the luggage debris of the downed aircraft, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.

14=A 1=B 19=C 7=D 4=E 23=F 18=G 25=H 26=I 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 20=X 8=Y

Attempt Passord

This page is password protected

Enter the password

Backpack

Woow!!

They will be added to your backpack. You will need them to be able to eat during the days you spend on the desert island

Yeah!

You've got food and cooking tools

Backpack

Missions

Boat

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Forest

Benefits of a Product

Logs

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Let's see what else can be found

Product features convert to benefitsBenefits create competitive advantage

Backpack

What product feature converts to the benefit of convenience and cost savings?

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Luxury spa facilities

Room service

All-inclusive resort

Tour operator excursions

Backpack

What is the benefit of luxury spa facilities as a product feature?

Cultural insights

Relaxation

Sightseeing

Dietary preferences

Backpack

What is competitive advantage?

a favorable or superior condition that provides benefit or success

Individuals or groups with an interest or concern in the success and outcomes of a business or project

Businesses or entities that offer similar products or services and vie for the same market share and customer base

What sets a business apart, giving it an edge over competitors.

Backpack

Awesome!!

It will be added to your backpack. You will need it during the days you spend on the desert island

Yeah!

You've got a rope, maybe it will be useful

Backpack

Missions

Boat

Well done! You made it through the Forest time to make your way to the Shrubbery.

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Shrubbery

Unique Selling Point (USP)

Food

Backpack

Here we go!!

Which of the two hotels has a Unique Selling Point?

Backpack

Almost there!!

Which boat excursion has a Unique Selling Point?

Backpack

keep it up!!

It will be added to your backpack. You will need it during the days you spend on the desert island

Yeah!

You've got an Axe, maybe it will be useful

Backpack

Missions

Boat

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Fabrics

Definition of Product

Shelter tent

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Branding

Price

People

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Training

Advertisement

Ideas

People

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Organisations

Market research

Ideas

People

Distribution

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Organisations

Segmentation

Sales

Ideas

People

Services

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Organisations

Objects

Media

Market trends

Ideas

People

Services

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Organisations

Objects

Promotion

Price

Places

Ideas

People

Services

Backpack

Oh yeah!!

It will be added to your backpack. You will need it during the days you spend on the desert island

Yeah!

You've got a lantern, maybe it will be useful

Backpack

Missions

Boat

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Shrubbery

Plane

Shelter tent

Forest

Wait, take a look in your backpack

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Keep searching

Keep searching

Keep searching

Keep searching

Password:mix

Keep searching

Keep searching

Enter the complete code you have obtained to access the last mission

Introduce la contraseña

Not so fast...

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Price, Place, and Promotion. If they haven't found them yet, split up and help!

Enter Price password

This page is password protected

Enter the password

This page is password protected

Enter the password

This page is password protected

Enter the password

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Clue

Read through the information and get to know the fundamental differences between the two.