REMOTE WORK VIBRANT PRESENTATION

Optimising Social Media Presence

Current presence at a glance

324

• Irregular posting

• Solely on 'stories'

• No main feed posts since Edinburgh 2023

• Response to potential clients is limited

• No clear direction

followers

42%

of followers from Bristol

35%

of followers aged 25-34

Competitor's presence at a glance

8000+

• Posting at least once a week

• Stories, main feed posts and reels being used

• Hashtagging to push reach

• Marketing their own collaborations and projects

• Videos/interviews with their collaborators

followers

Regular

posting

Variety

in mediums

Observations

• We need to identify the impression / demographic we want to give off/target

• Posting should be more frequent and more regular

• Our reach is limited whilst posting is restricted to stories.

• The quality of our photos are not quite up to scratch

Building the brand

• We need to identify the impression / demographic we want to give off/target

• Posting should be more frequent and more regular

• It'd be great to stretch to posting on the main feed, also utilising reels/videos/timelapsing of posting, highlighting our team

• Photography quality - currently using POP images, their purpose is simply proof.

• It would be great to flag stand-out artworks/collaborations regularly and take advantage of this

Potential Obstacles

• Accumulating content could be difficult considering myself and Rose are not out on the street with the outdoor team

• Would need to agree on a reasonable amount of time to dedicate to social media per fortnight, so to keep consistent with posting and keeping up with algorithms. (solutions: app to post ahead of time Later, using photos from POP tasks I already complete, staggering tasks between Rose and I)

• Would like to have advice on limits of interaction with followers and accounts we follow