Adroll 2023
mel.sinclair
Created on January 17, 2024
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Transcript
Adroll Evergreen 2023
Start
We currently utilise BrightTALK in NA and they have had great success with their channel with subscribers currently standing at 1,468.
The platform encompasses powerful webinar creation, content management and community engagement capabilities.
Introducing BrightTALK
BrightTALK is a large global hub for B2B webinars and virtual events. It possesses an audience of 30M opted-in B2B professionals who are actively looking to learn about the latest technologies and trends that are powering success in their space.
JUN
MAY
APR
MAR
H1 2021
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
Dynamic Creative LAunched
Performance Cookies: Legislation Change
Tracking Issue saw Visitors drop from 11K daily to 3K
JAN
FEB
Visitors
Visitors vs Attributed Revenue
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.
2021 Attributed Revenue
2022 Attributed Revenue
2023 Attributed Revenue
2023
2023
2023
Relevant data
50%
Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.
of our brain is involved in the processing of visual stimulus.
2022
2021
2020
2019
Pixel Traffic Fluctuations
Fusion LOCKDOWN UK
DEC
NOV
OCT
SEPT
H2 2021
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
pixel: fix delayed til December for Roll OUT
ISSUES IDENTIFI ED WITH Match RATE FOR PRODUCT FEED
JUL
AUG
JUN
MAY
APR
MAR
H1 2022
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
Dynamic Creative LAunched
Performance Cookies: Legislation Change
Tracking Issue saw Visitors drop from 11K daily to 3K
JAN
FEB
Targeting Re-aligned to the UK
Geo Targeting Issue Raised
DEC
NOV
OCT
SEPT
H2 2022
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
Further ISSUES IDENTIFIED WITH Match RATE FOR PRODUCT FEED following Deprecation of SFTP
JUL
AUG
Week 3
Post-Kick off EnablementWk commencing March▯ Hold strategy call to align ongoing performance monitoring and success▯ Validate program is delivering on expectations▯ Activate features within program elements
Post-launch
Wk commencing 5th Feb▯ Lead delivery begins▯ Timelines set and confirmed for launch of other program elements▯ Webinar training completed▯ First mock live Webinar scheduled for 3rd week of February▯ Contact and Lead Nurture Nurture Activated in Marketo
Onboarding
Timeline for Launch
Our channel is now LIVE and we are set to launch with on-demand content and a mock live debut webinar in February!
Wk commencing 1st Jan✓ Reactive old BrightTALK Channel✓ Establish initial content plan▯Project Kick-off Call ✓ Pending - 1st week back✓ Platform training -adding and managing existing content✓ Existing content upload and optimisation▯Integration set up
Launch
Visit the channel
Our Channel
NL
FR
IT
UK
5 manieren om te innoveren door IT-waste te verminderen
Améliorer l'expérience utilisateur avec Viva et Microsoft 365 Copilot
Trasforma i tuoi dati in valore e servizi grazie alla Gen AI
On-Demand Channel Content for Launch
Based upon the communities within the platform, we have a list of on-demand webinars that we are proposing to launch with. You can see a few examples for across EMEA below.
Microsoft Licensing Update for MSP & ISV
ROAS: 464.1x
New Visitors97,267 Return Visitors53,112
Spend: $26,054.41
Attributed Revenue$12,091,280.49 Click-Attributed Revenue$136,270.91
New Visitors97,267 Return Visitors53,112
Clicks2,237 CTR0.077%
January 2024
Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.CPC: $11.65
ROAS: 0x
Impressions59,095Clicks54
Spend: $2,492.91
CTR0.091%CPC$46.16
Attributed Revenue$454,678.88Click-Attributed Revenue$529.71
New Visitors1Return Visitors0
December 2023
Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.
ROAS: 0x
Impressions39,902Clicks2
Spend: $2,018.83
CTR0.0050%CPC$1,009.42
Attributed Revenue$454,678.88Click-Attributed Revenue$529.71
New Visitors26,309Return Visitors5,094
January 2024
Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.
Channel Content for Launch
In addition to this list 'Transform your Data in value and services with Gen AI' has been selected to possibly* be our first mock live webinar in the platform which we aim to launch the channel with during the second week of February (date tbc in January).
Changes in Geo Targeting
In April 2022, we receieved some complaints from our NA counterparts that our UK Evergreen campaigns were appearing across our NA geos. Following this concern we added geo exclusions for both the US and Canda for these campaigns and decided to lock our audience down to just the UK.
'clicks'
'drops'
Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.
Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.
'not captured'
'paid contact from BrightTALK'
'subscribers to Insight EMEA BrightTALK channel
BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.
Enters lead scoring flow until reaches 'lead' status
'drops'
'interacts'
Enters lead scoring flow until reaches 'lead' status
Enters lead scoring flow until reaches 'lead' status
'doesn't fill form'
'clicks speak with an expert'
Lead Status Activated
Enters lead scoring flow until reaches 'lead' status
Clicks to'Attend another webinar'
Clicks to'subscribe'
'drops'
'interacts with email'
Clicks for'more information'
User lands in Marketo as a 'opted in' marketable' contact.
Nurture for BrightTALK Users
We have formulated a new nurture flow for contacts coming from our new BrightTALK channel. This nurture flow will be active from February 2024.
In the first 3 months following launch, we hope to achieve the following
Estimated Channel Growth
+300
Additional Channel Subcribers
+112
Paid Contacts
Paid ' Intent leads' guranteed by BrightTALK agreement.
This goal is based on the performance of our US BrightTALK channel and the potential of our content against the BrightTalk Audience.
BrightTALK will provide us with trusted platform where we can republish our ON24 webinar and video content to an opted-in B2B audience with hyper-specific, solution based interests.Whilst powering another means of digital promotion and lead generation.
Channel Launch Date 5th February 2024
Initial Project TeamMel Sinclair Cameron SinclairLaura Cooper
Looking to host a live or on-demand webinar on our BrightTALK Channel?Currently the user group for the platform is small due to awaiting sign off from various work councils across EMEA. However you now have the option to request this via the webinar request queue in Workfront and the UK team will complete the process for you.
Summary
Next Steps...
- Platform training
- Existing content upload
- Integration set up
Thank you!
ON24
BrightTALK
Continue to run and host on demand webinars
Redistributing content as on-demand or mock live.
If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!
You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.