Alignment + Measurement
Customer orientation + Exchange
Traditional marketing
03
Increase sales + build customer loyalty
PRINCIPLES
Marketing Introduction
04
METHODS
02
Digital Marketing
Marketing Introduction
OBJECTIVES
Marketing Introduction
Create demand for a product or service
MARKETING
05
INTRODUCTION
Customer experience
TRENDS
process of creating, communicating
Marketing Introduction
01
DEFINITION
06
Marketin Introduction
FUNCTIONS
Marketing Research
Social + Mobile Marketing
Marketing Introduction
value for customers and ppartners
Marketing control
CIRCULAR CONCEPT MAP
Paloma Barbier Cassan
Created on January 17, 2024
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Transcript
Alignment + Measurement
Customer orientation + Exchange
Traditional marketing
03
Increase sales + build customer loyalty
PRINCIPLES
Marketing Introduction
04
METHODS
02
Digital Marketing
Marketing Introduction
OBJECTIVES
Marketing Introduction
Create demand for a product or service
MARKETING
05
INTRODUCTION
Customer experience
TRENDS
process of creating, communicating
Marketing Introduction
01
DEFINITION
06
Marketin Introduction
FUNCTIONS
Marketing Research
Social + Mobile Marketing
Marketing Introduction
value for customers and ppartners
Marketing control