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Store.easylivingmobility.co.uk

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Created on January 16, 2024

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Easy Living Mobility

18-01-2024

Easy Living Mobility - Overview

Need help?

Organic Visibility

Overview

Profile

Technical

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Keyword Breakdown

Tools & Products

Total Keywords

Case Study

4329

Profile

Need help?

Overview

Profile

Technical

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

2.1 Page Titles

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All search engines use the Title tag as a key factor to indicate what the page is about and also display the title tag as the header in rankings. Easy Living Mobility Store

Overview

Profile

Technical

Insights

Meta Title Issues

2.1 Page Titles

2.2 Meta Descriptions

26 characters ( Below 65 Characters)

2.3 Heading Structure

768

Too Long

2.4 Settings

2.5 Spam Signals

2.6 Site Speed

Yes

2.7 Performance Metrics

Too Short

2.8 Indexability

2.9 Additional Onsite Issues

Content

User Experience

Google Best Practices

Digital PR

Limited to 604 pixels or 60 to 65 or the visibility may be limited on the listings
Inlcude the main keyword targeting- make sure you match the intent you want!
Avoid Repetition - Google will alter your Meta Title undoning all your hard work.

Competitor Research

Solution Summary

Tools & Products

Our Recommendation - Leading Supplier of Mobility Aids - Easy Living Mobility

Case Study

2.2 Meta Descriptions

Need help?

Search Engines display your meta descriptions but they aren’t a ranking factor. Meta descriptions are the ideal place to entice your prospective customers! Include CTAs and USPs that make you stand out from your competition. Missing

Overview

Profile

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

Meta Description Issues

Insights

2.3 Heading Structure

2.4 Settings

2.5 Spam Signals

0 Characters (Below 165 characters)

2.6 Site Speed

Duplicates

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Too Long

Content

User Experience

Digital PR

Google Best Practices

Limited to 320 characters but should be roughly 170 characters.
Include main keywords as they are highlighted in search results.
Describe your brand, service or product with a strong CTA.
For E-com utilise product schema to show price and reviews

Competitor Research

Solution Summary

Tools & Products

Easy Living Mobility brings you a range of walking aids. From mobility scooters to stairlifts, we have a wide number of options available. Place your order now.

Case Study

2.3 Heading Structure

Need help?

After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other so the utilisation of the correct heading within the correct element of content is important. Top tip: H1 tags should be according to keywords and locations

Overview

Profile

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

2.3 Heading Structure

2.4 Settings

Insights

2.5 Spam Signals

Not Found

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Content

User Experience

Digital PR

Best Practices

Competitor Research

Every page should have a H1 tag; there should be only one H1 tag. The H1 tag should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate Unique Selling points if possible.

Solution Summary

Tools & Products

Case Study

2.4 Settings

Need help?

Overview

Profile

Technical

Homepage file URL redirects to web root directory

2.1 Meta Data Titles

Consistent URL for linking to homepage

Canonical <link> tags

2.2 Meta Descriptions

2.3 Heading Structure

Canonical <link> tags Implemented correctly

Homepage links all point to web root directory

2.4 Settings

HTTP 301

2.5 Spam Signals

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Robots txt file found?

XML Sitemap found?

Non www Subdomain redirection

Content

User Experience

Equivalent URLs

Robots.txt file Implemented correctly

XML Sitemap Implemented correctly

Digital PR

Robots <meta> tags

HTTP 301

Competitor Research

Solution Summary

Robots <meta> tags implemented correctly

Tools & Products

Case Study

2.5 Spam Signals

Need help?

Spam signals on webpages can include excessive use of keywords, irrelevant content, hidden text or links, and low-quality backlinks. These signals can negatively impact a website's search engine ranking and credibility.

Overview

Profile

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

No Irrelevant links found

Text

Hidden Content

2.3 Heading Structure

2.4 Settings

2.5 Spam Signals

Links

Link Schemes

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

Duplicate content

2.9 Additional Onsite Issues

Content

User Experience

Best Practices

Digital PR

To improve spam signals on webpages, it is important to regularly monitor and analyze website traffic. Implementing measures such as captcha verification, email confirmation, and limiting the number of submissions from a single IP address can help reduce spam. Additionally, regularly updating and maintaining website security can prevent spam attacks.

Competitor Research

Solution Summary

Tools & Products

Our recommendation: avoid using common spam trigger words and phrases in website content and to regularly review and delete any suspicious comments or user-generated content.

Case Study

2.6 Site Speed

Need help?

Homepage Issues

Overview

These checks ensure that your page is optimized for users to be able to see and interact with page content.

Profile

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

2.3 Heading Structure

2.4 Settings

2.5 Spam Signals

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Content

User Experience

Digital PR

70%

34%

1.42s

Competitor Research

Solution Summary

DESKTOP

MOBILE

SPEED

Tools & Products

Case Study

2.7 Performance Metrics

Need help?

Core Web Vitals

Overview

These metics cover a website load performance, responsiveness and layout stability, which are tied to User Experience and are measuring how the website loads images, elements and scripts. Improving this will help your users navigate your website giving them the biggest chance to convert!

Profile

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

2.3 Heading Structure

2.4 Settings

LCP

URL PATH

TBT

CLS

SCORE

FCP

2.5 Spam Signals

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

2.8 Indexability

Need help?

Homepage

Indexability covers whether Google can crawl your pages so that they can rank. In a perfect world all your pages would be indexable but as time goes on you will need to change certain pages, services or products will be removed and content will cover the same topics. The chart shows the split of indaable and non-indexable URLs, with non-indexable URLs unlikely to show in search results, it is important to review them ensuring the status is as intended. Keeping on top of this not only helps Google but also the users, you don’t want a prospective customer to click on a link and find nothing there!

Overview

Profile

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

2.3 Heading Structure

2.4 Settings

https://store.easylivingmobility.co.uk/

https://www.completecareshop.co.uk/

2.5 Spam Signals

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Title here

Subtitle here

Ut wisi enim ad minim veniam, quis nostrud
Sed diam nonummy nibh euismod
Dolore magna aliquam erat volutpat
Vero eros et accumsan et iusto odio dignissim

Case Study

+INFO

2.9 Additional Onsite Issues

Need help?

Overview

Internal HTTP URLs

HTTPS

Profile

Your site is using the HTTPS version: Google considers a website's security as a ranking factor. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.

Internal HTML URLs that are loaded over HTTP. If HTTP URLs successfully resolve then this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed, which represents a security risk and may also negatively affect user experience, since most browsers show warnings on HTTP pages.

Technical

2.1 Meta Data Titles

2.2 Meta Descriptions

2.3 Heading Structure

2.4 Settings

2.5 Spam Signals

2.6 Site Speed

2.7 Performance Metrics

2.8 Indexability

2.9 Additional Onsite Issues

Content

HTML Sitemap

Bread Crumbs

An HTML sitemap is essential to any website whether you run a B2B, ecommerce, or non-profit. A sitemap makes your site easier to navigate from user point of view.

It would be helpful for user as well as search engine to identity the navigation, route of website (website structure). This helps with usability and navigating of the site for both users and crawlers.

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Title here

Subtitle here

Ut wisi enim ad minim veniam, quis nostrud
Sed diam nonummy nibh euismod
Dolore magna aliquam erat volutpat
Vero eros et accumsan et iusto odio dignissim

Case Study

+INFO

3.1 Overview

Need help?

All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.

Overview

Insights

Word count

Profile

Yes

https://store.easylivingmobility.co.uk/ https://store.easylivingmobility.co.uk/shop https://store.easylivingmobility.co.uk/shop/bathroom/bathing/atlantis-bath-pillow

Technical

Content

Yes

3.1 Overview

Yes

3.2 Topic Clusters e.g.

Yes

3.3 Topic Cluster

3.4 Unique Content

3.5 Company Blog/News

3.6 Technical Hints

Best Practices Content should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout. Our recommendation To ensure that your content maximises the search opportunity, keyword research is required which maps appropriate keywords to the pages, identify gaps in content and ensure that your content matches the intent users have in various stages of the consideration funnel. Some broad suggestions would be to ensure content is written for the web, therefore scannable with short paragraphs, bullet points and numbered lists where appropriate, using well placed internal links throughout your written copy will help users and search engines navigate the site easily.

3.7 Schema Markup

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

3.2 Topic Clusters e.g.

Need help?

What is a topic cluster? A topic cluster is a content strategy that groups together related topics and subtopics, with a central pillar page at its core, to improve a website's search engine optimization. It can lead to higher search engine rankings and increased organic traffic.

Overview

Profile

Technical

Content

3.1 Overview

SEO Audit 2100 PCM

3.2 Topic Clusters e.g.

3.3 Topic Cluster

SEO Agency 6800 Searches PCM

3.4 Unique Content

Small Business SEO600 PCM

CRO 500 PCM

3.5 Company Blog/News

3.6 Technical Hints

3.7 Schema Markup

Pillar content Cluster content Hyperlinks

User Experience

Digital PR 900 PCM

Local SEO 2300 PCM

Digital PR

Competitor Research

E-commerce SEO 1200 PCM

International SEO500 PCM

Solution Summary

Tools & Products

Link Building 1700 PCM

Case Study

3.3 Topic Clusters

Need help?

Potential Cluster Traffic

This page provides an indication of just one potential cluster. We have identified queries your site could go after, along with sub-categories/topics we should build content around:

Overview

39.9K

monthly search volume

Profile

The top ranking page for this query generates of traffic per month alone

Technical

$25.2K

Content

3.1 Overview

3.2 Topic Clusters e.g

3.3 Topic Cluster

Cost Per Click $

Volume

3.4 Unique Content

3.5 Company Blog/News

3.6 Technical Hints

3.7 Schema Markup

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

3.4 Unique Content

Need help?

Duplicate content can confuse search engines as to which pages to index and which ones should be prioritized. So, you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles and by using the canonical tag function in order to inform search engines which pages to show in search results.

Overview

Profile

Technical

Content

Duplicate Content

Found

3.1 Overview

3.2 Topic Clusters e.g

3.3 Topic Cluster

3.4 Unique Content

Yes

3.5 Company Blog/News

3.6 Technical Hints

3.7 Schema Markup

internally

User Experience

Digital PR

Competitor Research

Solution Summary

Best Practices

Tools & Products

Content should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout.

Case Study

3.5 Company Blog/News

Need help?

You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.

Overview

Profile

Does your site have a blog?

How do I get my blog rank higher on Google?

Technical

Not Found

Content

Plan Your Content with Proper Keyword Research

3.1 Overview

Find Semantic Keywords for Your Focus Keyword

3.2 Topic Clusters e.g

Write an Effective Blog Post Title

3.3 Topic Cluster

3.4 Unique Content

Make Internal Linking a Habit

3.5 Company Blog/News

3.6 Technical Hints

Add Images and Videos to Your Blog Posts

3.7 Schema Markup

Add a Meta Description to Your Blog Post

User Experience

Make Your Articles Easier to Read

Digital PR

Use Categories and Tags to Organize Content

Competitor Research

Aim to Be The Featured Snippet in The Search Result

Solution Summary

Optimize Older Blog Posts

One of your competitor that utilise their blog perfectly

Make Your Blog Posts Comprehensive

Tools & Products

Improve Your Website’s User Experience

Case Study

3.6 Technical Hints

Need help?

This page focuses solely on the technical performance and on site factors. It is important to know that your site probably has some type of technical issue that needs to be fixed or checked. “There are no perfect websites without any room for improvement"

Overview

Profile

Technical

Broken Links

Not Found

Content

3.1 Overview

3.2 Topic Clusters e.g

3.3 Topic Cluster

3.4 Unique Content

3.5 Company Blog/News

3.6 Technical Hints

3.7 Schema Markup

User Experience

Digital PR

Competitor Research

Solution Summary

There are a number of technical SEO elements you can check clicking on the button of this page. Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to make that happen.

Tools & Products

Case Study

3.7 Schema Markup - Structure Data

Need help?

Schema markup helps search engines understand your content and better represent it in the search results. The search engine then provides results that display better information for the user who was searching for.

Overview

Profile

Homepage

Service/Landing Pages

Technical

Content

3.1 Overview

3.2 Topic Clusters e.g

3.3 Topic Cluster

3.4 Unique Content

3.5 Company Blog/News

3.6 Technical Hints

3.7 Schema Markup

User Experience

Category Page/ Product Category

Product Page

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

4.1 Overview

Need help?

UX (User Experience) is important because it directly affects how users perceive and interact with a product or service. Good UX design can improve user satisfaction, increase user engagement, and ultimately lead to greater business success.

Overview

Profile

Technical

Content

Images

Trust/ Social Proof

Content

User Experience

4.1 Overview

4.2 UX Barriers

Pricing consistency - N/A

Image/ Video quality

Design

Digital PR

Overall Standard

First Impressions

Delivery/ Returns info

Competitor Research

Solution Summary

Tools & Products

Best Practices

UX best practices include considering the user's needs and preferences, designing for clarity and simplicity, providing clear navigation and using consistent design patterns to make improvements. Other best practices include accessibility, mobile optimization, and continuous improvement through iteration.

Case Study

Our recommendation

Focus on creating a seamless and intuitive user experience by minimizing steps and simplifying complex tasks. Finally, test and iterate to ensure continual improvement.

4.2 UX Barriers

Need help?

UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with a product or service. Overall, minimizing barriers, frictions, and distractions is key to creating a positive user experience that keeps users engaged and satisfied.

Overview

Profile

Technical

How to minimise UX Barriers

Friction

Content

Keep the design simple and intuitive to use.

User Experience

Use clear and concise language.

4.1 Overview

4.2 UX Barriers

Use consistent design patterns throughout the interface.

Digital PR

Minimize the number of steps required to complete tasks.

Competitor Research

Prioritize the most important tasks and features.

Use visual cues to guide users through the interface.

Solution Summary

Test your design to identify and address potential barriers.

Tools & Products

Distraction

Provide accessibility options for users with disabilities.

Case Study

Optimize your website for mobile &

Optimize Older Blog Posts

Make Your Blog Posts Comprehensive

Improve Your Website’s User Experience

5.1 Overview

Need help?

The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.

Overview

Domain rating

Referring Domains

339

Profile

Technical

Referring Domains

Content

User Experience

Link Aquisition

5.1 Overview

5.2 Strategy

5.3 Link Profile Review

Competitor Research

Solution Summary

Tools & Products

Link Aquisition

We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.

Case Study

5.2 Strategy

Need help?

Overview

Recomended Digital PR strategies...

Profile

Technical

Content

User Experience

Digital PR

5.1 Overview

5.2 Strategy

5.3 Link Profile Review

Expert Comments

Data-led Campaigns

Competitor Research

Solution Summary

Tools & Products

Case Study

Product PR

Guest Posting

5.3 Link Profile Review

Need help?

Overview

Strongest Referring Domains

Top 10 Anchors

Weakest Referring Domains

Profile

Technical

Content

User Experience

Digital PR

5.1 Overview

5.2 Strategy

5.3 Link Profile Review

Competitor Research

Solution Summary

Tools & Products

Case Study

6.1 Link Profiling

Need help?

You need to increase the number of backlinks from unique domains, relevant to your business. The competitor is linking from 1.8K unique domains. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords.

Overview

Profile

https://store.easylivingmobility.co.uk/

Technical

Content

User Experience

Digital PR

Competitor Research

https://www.completecareshop.co.uk/

6.1 Link Profiling

6.2 Traffic Value

6.3 Organic Traffic

6.4 Organic Visibility

Solution Summary

Tools & Products

Best Practices

Case Study

A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.

6.2 Traffic Value

Need help?

The images below show the traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is no website traffic since however the competitor has a higher traffic.

Overview

https://store.easylivingmobility.co.uk/

Profile

Technical

Your Traffic Value

$6.2

Content

User Experience

Digital PR

Competitor Research

https://www.completecareshop.co.uk/

6.1 Link Profiling

6.2 Traffic Value

6.3 Organic Traffic

Your Traffic Value

6.4 Organic Visibility

$41.9K

Solution Summary

Tools & Products

Case Study

Best Practices

You need to have a constant & solid SEO campaign in order to see consistent results.

6.3 Organic Traffic

Need help?

The images below show the organic traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is an increase in organic traffic recently however the competitor has a higher traffic. You need to have a constant & solid SEO campaign in order to see consistent results.

Overview

Profile

https://www.completecareshop.co.uk/

https://store.easylivingmobility.co.uk/

Technical

Content

User Experience

Digital PR

Competitor Research

6.1 Link Profiling

6.2 Traffic Value

6.3 Organic Traffic

6.4 Organic Visibility

Solution Summary

Tools & Products

Case Study

Best Practices

6.4 Organic Visibility

Need help?

Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.

Overview

https://www.completecareshop.co.uk/

https://store.easylivingmobility.co.uk/

Profile

Technical

Content

User Experience

Digital PR

Competitor Research

6.1 Link Profiling

6.2 Traffic Value

6.3 Organic Traffic

6.4 Organic Visibility

Solution Summary

Tools & Products

Case Study

Solution Summary

Get in touch

Overview

Profile

Technical

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal always being to maximise ROI.

Tools & Products We Use

Get in touch

Overview

Profile

Technical

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

Get in touch

“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”

Overview

Profile

Technical

Content

User Experience

Digital PR

Competitor Research

Solution Summary

Tools & Products

Case Study

What we did:

1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources

Store.easylivingmobility.co.uk

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Total Keywords