UoLS&R_wk13_sem1 & 2
Debbie Lea
Created on January 9, 2024
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Transcript
Week 13
Studying and Research
Research Methods: Qual and Quant
Opener
Think, Pair, Share
- One of the first things to consider is the difference between methods and methodology
- In pairs you have 2 minutes - how would you explain this to someone who had no knowledge of academic research?
- Make sure you have examples to support your explanation
- Be prepared to share!
Previous knowledge
INTRODUCTION
Instructions
Requirements
- Watch this video for a recap of qualitative and quantitative (if you cannot access the video there is a transcript below)
- Look at the examples of methods of data collection explained on the following pages & decide if they are examples of quantitative or qualitative data collection.
- Does the method aim at identifying hard factual evidence (objectivity) or meaning and understanding (subjectivity)?
- Linking to week 10 which methodology is the method best suited to, Positivism or Interpretivism?
- Can you identify 2 positives and and 2 negatives for each of the methods?
- You have 15 minutes - be prepared to feedback!
Research Methods
02
03
01
Experiment
UnStrucutured Interview
- You find out about the real world by setting up trial situations.
- The classical scientific method is data gathered in rigorously controlled circumstances to test possible causal relationships between two or more variables
- Used in scientific programmes where hard data are gathered to support or disprove a given hypothesis.
- An oral discussion involving two individuals.
- The researcher poses general questions without attempting to control the content or the direction of his/her informant’s responses.
- This technique offers considerable flexibility by allowing informants to ‘tell their stories’ in the form of an unrestricted conversational narrative.
Observation
- A participant is someone who takes part in an activity.
- A naturalistic method of observation in which the researcher becomes a part of the naturally-occurring situation which is being studied.
- Everyday events are studied with the aim of understanding the participants’ perspective on, and experience of, these events.
- The researchers involved collect datain a more informal, unstructured and natural way.
- The design may be altered during the data collection phase.
Research Methods
05
06
04
Strucutured Interview
Questionnaire
- A formal research interview which follows a set pattern of questions, and offers a fixed set of response options.
- It is akin to the questionnaire; but it is conducted ‘face to face’.
- Because the responses of interviewees are constrained by the structure of the instrument, data are more objective and more easily tabulated and analysed.
- Designed to deliver a series of well formulated written questions, distributed either in person or by mail.
- Typically used to gather large amounts of data in extensive samples whose members are relatively inaccessible or expensive to reach for purposes of interview.
Focus Group
- A participant is someone who takes part in an activity.
- A naturalistic method of observation in which the researcher becomes a part of the naturally-occurring situation which is being studied.
- Everyday events are studied with the aim of understanding the participants’ perspective on, and experience of, these events.
- The researchers involved collect datain a more informal, unstructured and natural way.
- The design may be altered during the data collection phase.
Closing Quiz
Pair up and let's see which teams survives to sink the battleship!
Seminar 2 Opener
Think, Pair, Share
- An important decision to make is are you Mono, Multi or Mixed?
- In pairs you have 3 minutes - how would you explain what these are to someone who had no knowledge of academic research?
- Make sure you have examples to support your explanation
- Be prepared to share!
Previous knowledge
Seminar 2
Which are You
Status in the Curriculum
- From your post-lecture tasks you should have decided if you are positivist/interpretivist and quantitative/qualitative mono/multi?
- In your group each briefly (maximum 3 minutes) present your decisions to your group
- Rest of the group must give feedback (as a group maximum 5 minutes)
- Be sure to note down their suggestions!
- This information will be used in the assessment workshops later when we come to look at writing your research design section!
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
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- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
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Here you can include a relevant fact to highlight
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- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
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- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
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- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Here you can include a relevant fact to highlight
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