Графічний дизайн. Урок 1

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Графічний дизайн

Види графіки

01:00

Гра́фіка (нім. Graphik, від грец. γραφικός — «написаний»)

‘Уява важливіша, ніж знання’

це вид образотворчого мистецтва, для якого характерна перевага ліній і штрихів, використання контрастів білого і чорного та менше, ніж у живописі, використання кольору. Твори можуть мати як монохромну, так і поліхромну гаму

Альберт Ейнштейн

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Графічний дизайн

We are visual beings

Narrative beings

це художньо-проектна діяльність по створенню гармонійного та ефективного візуально-комунікативного середовища. Графічний дизайн вносить інноваційний внесок у розвиток соціально-економічної та культурної сфер життя, сприяючи формуванню візуального ландшафту сучасності.

We can understand images from millions of years ago, even from other cultures.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

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Digital beings

Social beings

We avoid being part of the content overload in the digital world.

We need to interact with one another. We learn in a collaborative way.

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To highlight super relevant info. 90% of the information we assimilate is received through sight.

Use this space to briefly describe your graph and its evolution.

90% is visual

Use graphs in your presentation

Statistics transmit professionalism and a greater sense of truth. Try to also always include the source.

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35%

75%

95%

An awesome title

An awesome title

An awesome title

Interactivity and animation can be your best allies for making content fun.

Interactivity and animation can be your best allies for making content fun.

Interactivity and animation can be your best allies for making content fun.

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Here you can put an important title, something that will captivate your audience

Use images in your presentation

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Here you can put an important title, something that will captivate your audience

Use images in your presentation

Map

Interactive visual communication improves the results of communication on any topic and in any context. Before starting to create, it’s a good idea to spend a few minutes thinking about the message behind the map.

Maps are a great ally, use them!

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'Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembers the content.'

-Genially

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You know a presentation is boring when you see that your audience is in a daze, no one has understood anything you’ve said, you hear your audience snoring, and there is so much text that there is no room for images.

You know it’s a Wow presentation when you hold your audience’s attention, everyone assimilates the information you’ve shared, you make interactivity and animation your allies, and you hear the audience’s applause.

A boring presentation

A Wow presentation

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03

01

An awesome title

An awesome title

An awesome title

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories.

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories.

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories.

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Help them to be better so that your team helps you.

To manage a team, you have to listen, and use their strengths to make a great team.

Introduce the team and put faces to the names!

Name Surname

Name Surname

Name Surname

Use this space to briefly describe your team: what your names are and what you do.

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Name Surname

Name Surname

Name Surname

An awesome title

An awesome title

Genially

Genially

When you make a WOW presentation, you make interactivity and animation your allies and hear your audience applaud.

You know that a presentation is WOW when you capture the attention of your audience and everyone assimilates the information.

An awesome title

An awesome title

Genially

Genially

Making a boring presentation will just put your audience to sleep; there’s so much text that there’s no room for an image.

A presentation is not WOW when it’s boring and your audience drifts off because they don’t understand anything.

Don’t forget to publish!

Основні продукти графічного дизайну

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Графіка поділяється на такі різновиди:

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Тенденції графічного дизайну

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.