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DIESEL X ALEX GOYA INFLUENCER

dominique.vincent200

Created on January 5, 2024

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Transcript

Diesel : Influencer marketing

Meet : Alex Goyaa

Glenn Martens

Glenn Martens saved Diesel ? In 2020, Renzo Rosso choose Glenn Martens as the new artistic chief of the new collection. Diesel was in a period of stagnation or even regression in fashion market .Thanks to this choise, Glenn Martens has succeeded in breathing new life into the Italian house

Diesel was created in 1978 in Italy by Renzo Rosso. The brand specializes in denim. Between 2020 and 2023, the brand choose to use influencer marketing to promote their products and brand image. One of their influencer is Alex Goya, a french fasion youtuber.

Influencers campaign

Turnover over the years of Diesel

Key dates of Diesel

2020 Glenn Martens New artistic chief

1991 The brand launched its first advertising campaign

2020-2023 Influencer campaign

1978 Diesel was born

Diesel Ambassadors

"Influencers love Diesel's designs. They wear the brand, share their love for its creations on social networks and participate in marketing campaigns"

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Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!