SEMANTICS GUIDE 2

Pedagogy of National and Foreign Languages Online

Semantics and discourse analysis

GROUP I:Cárdenas Estrada Melanie IvetteContreras Montesdeoca Cinthya BrigitteMazzini Cevallos Nathaly Ivanna COURSE: NINTH SEMESTER PARALLEL: C-1

Key Points for Analyzing Discourse in media studies

Language and discourse analysis in business communication

Organizational Communication

Corporate Identity and Branding

Marketing and Advertising

Academic language of business

Business lexicography

Literacy requirements

Educational function

Systematized analysis

Corporate dictionary

Discursive Practices in Negotiation and Persuasion

Intercultural Communication

Management Studies

Communication Competence

Informative-polemic function

Language of the business media

Efficient digital tools

Long-lasting corpora

Documentation linguistics

Multifunctional language records

References

UNEMI. (2023). Unit 4: Language and Discourse in Practice. Retrieved from https://sga.unemi.edu.ec/media/archivocompendio/2023/07/13/archivocompendio_2023713145210.pdf UTS College. (n. d.). Academic and Business Communication. Retrieved from https://utscollege.edu.au/au/programs/diplomas/diploma-of-business/standard/semester-1/academic-and-business-communication Gromann, D. & Schnitzer, J. (2017). 23. Business lexicography. Berlin, Boston: De Gruyter Mouton. Retrieved from https://doi.org/10.1515/9781614514862-023 Daniushina, Y. V. (2010). Business linguistics and business discourse. Retrieved from https://www.redalyc.org/pdf/5715/571561875008.pdf LinkedIn. (2023). How can language use impact business communication in different media? Retrieved from https://www.linkedin.com/advice/3/how-can-language-use-impact-business-communication-8l8gf?lang=en Austin, P. (2012). Language Documentation. Retrieved from https://www.oxfordbibliographies.com/display/document/obo-9780199772810/obo-9780199772810-0075.xml ASM IMCOST. (2019). A Guide to BMS Course: Eligibility, Admission, Fees, Benefits & Career. Retrieved from https://www.imcost.edu.in/wp-content/uploads/2019/11/bachelor-of-management-studies-bms-746x373.jpg LinkedIn. (2018). Communication Competence: the case for enhanced soft skills for our new digital world. Retrieved from https://media.licdn.com/dms/image/C4E12AQHLOJEDK6ISFA/article-cover_image-shrink_600_2000/0/1541004619111?e=2147483647&v=beta&t=mrcsIUwcfkDCyAucNahX6v_7FDN6oFJXtNDzh3i9yu8 Peter Barron Stark. (n. d.). Negotiation and Persuasion Training. Retrieved from https://peterstark.com/wp-content/uploads/2020/02/negotiationTraining.png Sinden, J. (2021). The Importance of Intercultural Communication Training to the Global Workforce. Retrieved from https://d19d5sz0wkl0lu.cloudfront.net/dims4/default/3b0c13d/2147483647/thumbnail/1000x1000%3E/quality/90/?url=https%3A%2F%2Fatd-brightspot.s3.amazonaws.com%2Fd7%2F11%2F2e9f1293af741210a27774b0c426%2Fglobal-talent-gaps-graphic.png Socialmedia. (2021). The Difference Between Marketing and Advertising. Retrieved from https://miro.medium.com/v2/resize:fit:1400/1*sUzksKfAXVu7BJlDwEU56A.png Ruane, J. (2023). How To Nail Your Organizational Communications Strategy in 6 Easy Steps. Retrieved from https://www.beekeeper.io/wp-content/uploads/2020/08/pasted-image-0-2-1-1024x585.png Bonigala, M. (n. d.). The Importance Of A Brand Identity System. Retrieved from https://www.spellbrand.com/wp-content/uploads/2016/06/brand-identity-system-fured-1.jpg