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DSQUARED

vincitortora8

Created on December 15, 2023

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Presentation

DSQUARED

index

Dsquared and Dsquared2

Its success

The history

Video

Timeline

Embedded content

12

Table + text

Graphic + text

List / processes

Audio

11

Text + icons

10

Conclusions

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Interactive question

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Closure

15

The history of dsquared

DSQUARED2 is a fashion house founded in 1995 in Toronto by Canadian twins Dean and Dan Caten, the initial and final D are a reference to the initials of the Caten brothers. The twins were born in Toronto, Canada, to an English mother and an Italian father. In 1991, following a desire to rediscover and rediscover their Italian roots, they decided to move to Milan and worked with Gianni Versace and also Diesel, the company that would then help them emerge on the fashion scene in 1992 as a house of fashion and high quality jeans brand called DSquared. Their motto is “Born in Canada, Living in London, Made in Italy”, and recalls all the cultures of all the nations that are part of Dean, Den and their entire family. They have won many awards and have created the uniforms of various teams, including Barcelona

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DSquared and dsquared2: DIFFERENCE

DSquared, on the other hand, is the line that deals with more classic garments, in which a profound research into style and fashion is infused, aimed more specifically at adults, therefore offering more sober and elegant DSquared collections. The DSquared2 line is in fact dedicated much more to young people, offering very fresh and youthful collections for a different audience.

What accounts for its success

What has brought the brand to success is certainly the Thanks to the originality of the creators, in fact, the twins Dean and Dan managed to turn simple jeans into luxury garments. After having dressed artists such as Britney Spears for their tours. the Black Eyed Peas and also the Tokio Hotel brothers during a men's fashion show, DSquared and DSquared2 will continue to make their way for a long time

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Thanks

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