AIR UP PRESENTATION

AIR UP

Girardi Gaia, Graviani Lara Maria, Grossi Alessia

HOW DOES AIR UP WORK?

Gives water flavor thanks to your retronasal sense of smell Did you know that 80% of what we perceive as flavour actually comes from smell? The air up innovation is based on retronasal perception, which transmits taste to the brain through olfactory receptors. With air up you don’t have to add the additives found in flavored drinks but just fill the bottle with water. When you drink, the water mixes with the air inside the straw, the air fills with aroma thanks to the Pod and your nose perceives the aroma in the air.

TYPE OF ADVERTISING

Their It is an informative advertising because it is a new product, as a result they aim to inform of the novelty in the market and not to plot between us and our rivals Their advertisements focus mainly on influencers with videos on social, mainly tik tok or instagram. Also you can find them advertisements on television and YouTube.

MESSAGE

Spreading an ecological product, not to use plastic but in a smart way. It is not a normal bottle, but it does make you feel another flavor using the retronasal smell. Also created thinking from a healthy point of view to avoid sugars or carbonated drinks and to increase water intake.

OPINION

We believe they are effective advertising, studied in the right way and selecting the right influencers... especially sports. And television advertising serves to reach even the age groups who do not use social media, with a simple and effective advertising.