THE YELLOW

The Yellow

Presentation by: Viktor Consiglio,Giulia Russo,Alice Capozio, Alessia Galluzzo,Dua Khazri

06/10/18

Introduction

Yellow is a color that does not go unnoticed, which instantly ignites a feeling of brightness and positivity. It has been used by artists to capture light and vibrancy in their works, conveying emotions ranging from pure joy to vitality. With its ability to attract attention and transmit positive energy, yellow remains an inexhaustible source of inspiration in various sectors.

Meaning of color

The color yellow has multiple symbolic meanings that can vary based on cultures and individual experiences. Here are some of the most common symbols associated with the color yellow:

• Happiness and joy
• Energy and vitality
• Creativity
• Warning or caution

It is important to note that the symbolism of the color yellow can be influenced by individual perception, personal experiences and cultural context. These meanings can vary greatly from person to person and from culture to culture.

Where can we find?

In contemporary society, the color yellow can be found in different contexts and industries. Here are some of the places and contexts where you can find the color yellow nowadays.

• Design and Fashion: Yellow is a common presence in contemporary fashion and design. It is found in clothing and accessories.
• Educational Areas: In schools or classrooms, yellow is used to stimulate attention, promote concentration and add dynamism to the teaching environment.

• Branding and Advertising: Many companies use the color yellow in their logos, packaging and advertising campaigns to attract attention, and associate their brand with concepts such as cheerfulness and vitality.