Beauty guide

laneige

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Strategy/Tactics

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DIGITAL MARKETING PLAN

For Laneige new line of products and services

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laneige

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Strategy/Tactics

Catalog

Team

Shubangh Goel230856

Rhea Mathrani230434

Mihika Kumar230482

Devaj Datta230220

Nids.S230732

laneige

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Strategy/Tactics

Catalog

HYDRATINT

The 'Refill' Service

laneige

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The 'Refill' Service

At our in-store refill stations, customers can effortlessly replenish their lip gloss without the need to purchase a new container. This eco-friendly initiative is designed to reduce packaging waste, aligning with our commitment to sustainability—a step that contributes to a greener, more sustainable lip care routine.

Kiss the Sun, Not the Rays

laneige

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HYDRATINT

‘Our new product 'HYDRATINT’ is a versatile, all-in-one solution that combines deep hydration with sun protection and lip tint, with options available in both matte and gloss finishes.

Kiss the Sun Not the Rays

Can be usedin both cold and hot weather

SPF30

Ergometric Design

laneige

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Strategy/Tactics

Catalog

Strategy I

Ensure the product's legitimacy and advocate for sustainable packaging by taking crucial steps toward building customer trust and loyalty.

laneige

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1. Product Marketing through Influencer Collab - Ashna Hedge and Alanna Pandey LOGIC- Ashna Hedge and Alanna Pandey have established credibility in their respective niches. When they endorse a product, it adds an authentic and credible voice to the brand's message. There personal touch contributes to trust-building, as followers feel a sense of authenticity and reliability in the influencers recommendations. Their genuine belief in the product's legitimacy and sustainable packaging further enhances credibility, making their audience more likely to trust the brand's claims. These influencers have a huge fan base catering to our target audience and therefore establish our products credibility.

laneige

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Tactic I

2. Refillable Pod - 6 months policy - 1 refill for the bottle, 10 % discount on a purchase if done on the same day LOGIC- Refillable pods play a crucial role in addressing the issue of single-use packaging waste. Traditional single-use packaging, especially in the form of disposable bottles or containers, contributes significantly to environmental pollution. By introducing refillable pods, the brand takes a tangible step towards minimizing the generation of disposable packaging, reducing the overall environmental impact associated with packaging waste.The hassle-free refill process incentivizes customers to stick with the brand, creating a positive and consistent experience.

laneige

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Strategy II

Maximize the reach of the product and position it as a top contender in the market, and to appeal to the target audience and stand out from the competition.

laneige

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Tactic II

1. Branded hashtag- #SunSafeLips. Create and promote the branded hashtag #SunSafeLips on social media channels, encouraging people to share their lip care routines, and Laneige product experiences. Curate and display user-generated content (UGC) such as feedback and reviews on Laneige's official channels to foster a feeling of community. Logic: Using a branded hashtag helps to condense user-generated material, making it easier to discover and distribute on platforms. It creates a feeling of camaraderie among Laneige customers who are interested in sun-safe lip care. This strategy also capitalizes on the trend of people seeking and engaging in brand-related social media conversations increasing Laneige’s visibility.

laneige

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2. The Company Reel To produce a hilarious corporate reel that "shades" Vaseline by emphasizing the greater benefits of Laneige's SunSafeLips products. Using humor and sarcasm to highlight the significance of lip spf and showcase Laneige as the go-to choice for customers. Logic: Humor is a significant weapon in content marketing, increasing the likelihood of it being shared such that it becomes a trend. Laneige can raise interest and curiosity among the audience by developing a hilarious reel that indirectly pokes fun at competition. This tactic takes advantage of the current trend of companies adopting comedy in their digital content on social media platforms such as Instagram and Youtube, seeking to entertain while displaying the products' unique qualities.

laneige

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3. Pinterest Account hashtags The brand will create a Pinterest account devoted to lip care, sun protection, and beauty suggestions. By the use of popular and relevant hashtags like #SunSafeLips, #LipCareRoutine, and #SummerBeauty we can create visually appealing pins, infographics, and step-by-step tutorials highlighting Laneige's sun-safe lip care products and expertise. Logic: Pinterest is a platform for visual discovery where our target client base resides and users actively seek inspiration and knowledge about skincare. Laneige may reach a focused audience that is actively looking for these subjects by selecting content that fits with prominent hashtags connected to sun protection and lip care. On Pinterest, visual material is extremely shareable, expanding the reach of Laneige's brand messaging and establishing the brand as an expert in sun-safe lip care.

laneige

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Strategy/Tactics

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Thank you!

Hope you enjoyed our plan and stratergy