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Coca-Cola Company history

Enzo Grude

Created on December 7, 2023

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Transcript

coca-cola

PrésentaTION

summary

history of coca cola

Characterisation

CHRONOLOGIE

SWOT

history of coca cola

Asa Candler, geius of marketing meet John Pemberton and create the syrup whit watez

Robert Woodruff a big buisness man came Coca-Cola in all of the world

1919

1888

1886

1916

A chemist named John Pemberton invented a drink, made from caffeine and cocaine, which he called Coca-Cola.

Thomas ans Whitehead invented the name of Coca-Cola and created the famous unique bottle

SWOT

Strengths

Opportunities

Threats

Weaknesses

Characterisation of coca cola

Type of organisation : Private firm Purpose : Sell drink, that people consume and make a profit Human ressources : 2800 collaborators Activity : Sale of soft drinks in a variety of flavours Geographical scope : International

The evolution of the Coke bottle

THE News

  • Leader
  • Extensive communication network
  • Sense of social responsibility
  • Strong brand image and loyalty
  • The company has a lot of investment
  • Plastic pollution
  • Obesity
  • Diabete
  • 200 countries / territories
  • Always new customers
  • Raising awareness around alcoholic beverages
  • Increased competition
  • Saturated soft drinks market
  • Unstable consumers
  • Water scarcity
  • Bad image of sweet products
  • Lawsuit
  • accesible globaly
  • forced to close
  • contamined local water in India

John Pemberton

Asa Candler

Josph Whitehead

Robert Woodruff