1892: Asa Candler, a businessman, buys the shares of the company initiated by the pharmacist and creates The Coca-Cola Company. 1906: Coca-Cola leaves, for the first time, American borders to be bottled in Cuba, Panama and Canada. 1919: Coca-Cola arrives in France. March 7, 2011
The first Coca‑Cola in history was served by Dr. John Pemberton on May 8, 1886 at Jacob's Pharmacy in Atlanta, Georgia.
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opportunities : Growth in bottled water consumption
strengths :One of the strengths of the Coca-Cola brand is the iconicity given to it by its original recipe, its values of inclusion and a special bond with its consumers all over the world.
weaknesses :Regular controversies surrounding the health of the drink
threats:The health crisis linked to COVID-19 represents an external threat for Coca-Cola.