MARKETING 2024 PRESENTATION
Amy Jenkin
Created on December 6, 2023
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Transcript
LDCH
Marketing Review & 2024 Strategy
To discuss
Food & our chefs
Groups
Third Party
SEO/PPC
HR
10.
9.
8.
7.
6.
Weddings
Direct Marketing
Media Manager
Hotels
2023 Review
5.
4.
3.
2.
1.
A little look back on 2023
2023 review
59% Female, 41% Male72% Mobile24% Desktop4% Tablet
+£609,919 in total created bookings compared to 2022
884,158 reach on Facebook & a 51k reach on Instagram
website users
145,000
booked £
3.1m
social media
+1,149 Facebook+2,668 InstagramTiktTok account
+ INFO
NGS
Briery Wood
Afternoon Tea
2023 has seen the launch of Ryelands as well as a revised weddig 'All in' package
Cragwood hosted their first garden open day in partnership with the National Garden Scheme, with dates scheduled for 2024
As a group, we are up 1,526 Afternoon Tea covers than 2022 with a total of 6,647 covers. £165,843 of booked revenue which is up by £38k compared to 2022. However, with predicted net profit of £5 per afternoon tea, this looks like £38k "on the books". Raise Afternoon Tea to £29.95/ £34.95? Merewood specifically has shown biggest growth YoY
My main 2024 priorities...
Grow on our USP's Roll out revised email templates - bookings, post- check-out etc. Roll out engagement packagesQR concierge project roll out across languages CW Garden tour project - interactive Revision of full website
Direct
Creat new social media focused content to grow brand awareness and to raise engagement
Creating more UGC
New key hotel imagery to update OTA's, website and to use on social media - mainly interior shotsNew natural imagery of staff members working
New Photography
What are your top priorities for marketing your hotels in 2024?
hotels
cw
ldch
mw
bw
Dave Sjorup 2024 Strategy
MEDIA:VIDEOGRAPHYPHOTOGRAPHY
Create and focus on new hotel content for website
Utilising our third party tools such as userguest and press opportunities
Keeping a close eye on reports to ensure we know what is engaging with our market
Continue to work closely with Hotel management
Continue to drive direct business growth through our direct channels.
Objectives
DIRECT MARKETING
Continue to grow wedding sales and keep us on the wedding map
weddings
Supporting Helen in HR duties - showcasing LDCH as key employer within the hospitality industry and a leading brand in the area
HR
Overall, have seen great growth in page 1 google key word searches, resulting in more visibility.
+ INFO
SEO/PPC: MEDIAWORKS
From OTA's, web listings, vouchers, travel agents & everything inbetween...
third parties
GROUPS
Merewood
Cragwood
Briery Wood
FOOD
thank YOU