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genially coca cola guillaume djonatane

guillaumefontaine

Created on December 6, 2023

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Transcript

History

Caractérisation

Type: FirmPurpose: Generate benefits (profit), to promote the brand, the sustainability. Sector: secondary sector Scope: Global scope, with plants in the world. Resources humains: 79000 employees and collaborater

summarize

- Coca Cola was created by a doctor named, John Pemberton in 1886 in Atlanta.Then, he had the ideas to mix the syrup with carbonnated water the customers loved it!- Robertson invented the name Coca Cola and designed the logo in his own handwriting. - In 1888, he sold the formula to a businessman named Asa Candler. He was a marketing genius. - In 1916, Thomas and Whitehead created the recognizable shape of the bottles. - Finally, in 1919, Robert Woodruff became the new owner and decided to distribute the product everywhere in the world and install bottling plants in various countries.