Made by : Eric Berton, Shereen KhairyMusic by: Lite Saturation Voice over: Shereen Khairy
Products and Marketing
Business
Webinar
Workload
And we transform too...
Our business context is transforming fast
urgent!
everything is
We areconstantly solicited
WORKLOAD can become an issue
So what?
Can be done in some places, but seldom in "Products and Marketing" jobs
Not the short term tendency
Add resources?
How do we cope?
Automate?
Screen our activities
Shereen KHAIRY explains it all !
Our colleagues of Global Professional Services (GPS) performed this exercise toroughly
They will be your reference
Set the department priorities / objectives explicitely and clearly
First things first!!
Explicit and known by teams!
Derived from the company strategy
Your priorities :
Communication Services Business Line, Global Professional Services
In our case it looked like this :
Organize a workshop :
Can be done with Front Line Managers...
Log each person's list of tasks, in transparency
and work with teams directly...
Organize a workshop :
Log each person's list of tasks, in transparency
"Utilization" : How much of a Full Time Equivalent do you spend on each task?
Effort
Value
Use a rational prioritization weighting -> Ask for help from agile coaches if needed @ GPS they used WSJF weighting
Effort
Value
of the tasks were not linked to the entity roadmaps
Fact!
we found that
60%
Should we not think about these
Not linked to the roadmap
60%
Is this activity STILL useful?
I like doing this, but who is this really helping?
Who reads this report?
And how much it relates to the team strategy
I know WHY I do this or that activity
Actions are then categorized
Discuss, debate...
and discuss more!
come up with a validated, "official" file of priorities
Freeze
Arbitration
Validated
free up resources
The idea is really to
Freeze
Report to the list!
If workload becomes too high
People will have the tool to stop or freeze an activity, safely
regularly reopen the box!
This is not a one time job Keep your prioritized log updated
and prioritize again!!!
Handle new upcoming tasks
for an efficient team
This exercise is an investment
Get inspired by Shereen
Every team in Products and Marketing is expected to do this
Discuss "WORKLOAD" at each yearly review
2024
2023
What is next (for everyone)?
Really perform that tasks scrutiny
Log
Priorities
What is next (for every team)?
Need Help?
Ask Human Resources or the Transformation team
Thank you!!
Have a good day!