Mass Tourism

The real-worl problem of

Mass Tourism

Presented by: Brigita Králová; Eliana Barreira; Joana Dinis; Mariana Rodrigues; Nair Silva

06/10/18

Index

What topics are we going to talk about?

What can we do to solve/reduce it?

Impacts of Mass Tourism

What is Mass Tourism?

What is Mass Tourism?

01

Concept

Mass Tourism

Concept

• Large number of organized tourists visiting famous tourism destinations for recreational purposes
• Use of standardized package products and mass consumption

Naumov, N. & Green, D. (2015)

Impacts of Mass Tourism?

02

How does it affetc famous tourism destinations?

Impacts of Mass Tourism

Positive

Cultural

Economical

Environmental

• Increases employment;
• Can help stabilise the economy, by increasing GDP;
• The money received can be used to restore or improve monuments and facilities.

• People can learn with eachother;
• People can be more open about other cultures;
• Cultural aspects can be 'saved'.

• Can help raise awareness of different issues.

BBC

Impacts of Mass Tourism

Negative

Cultural

Economical

Environmental

• Local shops might be displaced;
• Profits may just benefit multi-national tourism organisation.

• Traditional roles can be lost in order to provide tourist services;
• Locals can start feeling that their culture and beliefs are minimised;
• The character of a place might change.

• Overcrowding can impact fragile environments, damage the ecosystem and change the characteristics of the destination.

BBC

Solutions

03

What can we do to solve/reduce it?

Solutions

Spread visitors across a larger area

Government, locals, and tourism companies should cooperate

Change Marketing stratagies

• Cities could promote lesser-known attractions;
• tourists would spread out, making quieter places more popular.

• Instead of focusing on short weekend trips, they should bring in visitors for longer stays.

Thank you!