Examples
Take Action
Greenwashing in Fast Fashion: Fast fashion campaigns, such as Evolushein by Shein or Conscious by H&M, showcase surface-level sustainability claims that often hide the underlying issues of overconsumption within the fashion industry. These campaigns project an image of eco-friendliness or consciousness without addressing the systemic problem of excessive consumption and its environmental consequences.
Deepened Engagement: Demand Transparency: Support Sustainable Practices:
Consumer Dimension
Slacktivism: Within social media, influencers often start or participate in trends promoting overconsumption. These videos, titled as "hauls," glamorize the act of buying large quantities of clothing or products, inadvertently promoting overconsumption culture. While seemingly innocuous, these trends often endorse greenwashing campaigns, showcasing products from brands with surface-level claims of sustainability without addressing the broader issue of the fashion industry's environmental impact. Despite the apparent engagement and trendiness, such superficial endorsements contribute to a cycle of slacktivism, where surface-level participation lacks substantial impact on addressing overconsumption's environmental toll.
References
Consumers should go beyond surface-level engagement by conducting thorough research into brands' sustainability claims, actively seeking information about their practices.
Advocate for greater transparency within the fashion industry, urging brands to disclose comprehensive information about their supply chains, labor practices, and environmental impact.
Promote conscious consumerism by favoring brands committed to genuine sustainability, circular economy models, and reduced environmental footprint.
- Gan, T. (2021, June 24). Why are massive Shein hauls so popular on TikTok?. Green is the New Black. https://greenisthenewblack.com/shein-ultra-fast-fashion-consumerism-tiktok-influencer/
- Anderson, Emily Grace, "Online Activism and Real Life Environmentalism" (2021). Dissertations and Theses. Paper 5808.
https://doi.org/10.15760/etd.7679
- Rajvanshi, A. (2023, January 17). Shein’s fast fashion domination comes at a high cost.
Time. https://time.com/6247732/shein-climate-change-labor-fashion/
- Palacios-Chavarro, J. A., MarroquínCiendúa, F. & Bohórquez-Lazdhaluz, R. (2021). Social campaigns to encourage responsible fashion consumption: qualitative study with university students. Communication & Society, 34(3), 153-168.
- Morlock, T. (2020, January 4). How to avoid slacktivism: A guide for digital activists. Medium. https://medium.com/swlh/how-to-avoid-slacktivism-a-guide-for-digital-activists-81b4d7b12530
Consumer Dimension
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Transcript
Examples
Take Action
Greenwashing in Fast Fashion: Fast fashion campaigns, such as Evolushein by Shein or Conscious by H&M, showcase surface-level sustainability claims that often hide the underlying issues of overconsumption within the fashion industry. These campaigns project an image of eco-friendliness or consciousness without addressing the systemic problem of excessive consumption and its environmental consequences.
Deepened Engagement: Demand Transparency: Support Sustainable Practices:
Consumer Dimension
Slacktivism: Within social media, influencers often start or participate in trends promoting overconsumption. These videos, titled as "hauls," glamorize the act of buying large quantities of clothing or products, inadvertently promoting overconsumption culture. While seemingly innocuous, these trends often endorse greenwashing campaigns, showcasing products from brands with surface-level claims of sustainability without addressing the broader issue of the fashion industry's environmental impact. Despite the apparent engagement and trendiness, such superficial endorsements contribute to a cycle of slacktivism, where surface-level participation lacks substantial impact on addressing overconsumption's environmental toll.
References
Consumers should go beyond surface-level engagement by conducting thorough research into brands' sustainability claims, actively seeking information about their practices.
Advocate for greater transparency within the fashion industry, urging brands to disclose comprehensive information about their supply chains, labor practices, and environmental impact.
Promote conscious consumerism by favoring brands committed to genuine sustainability, circular economy models, and reduced environmental footprint.
- Gan, T. (2021, June 24). Why are massive Shein hauls so popular on TikTok?. Green is the New Black. https://greenisthenewblack.com/shein-ultra-fast-fashion-consumerism-tiktok-influencer/
- Anderson, Emily Grace, "Online Activism and Real Life Environmentalism" (2021). Dissertations and Theses. Paper 5808.
https://doi.org/10.15760/etd.7679- Rajvanshi, A. (2023, January 17). Shein’s fast fashion domination comes at a high cost.
Time. https://time.com/6247732/shein-climate-change-labor-fashion/