PASTEL COLOR PRESENTATION

Steve Jobs

introduced by Anatole, Noah, Paul, Janelle and Elise

Link with the american dream

Indroduction

Conclusion

Who was Steve Jobs ?

Strategies to develop the brand

Origin of the brand

Introduction

01

• 164 000 employees
• 527 stores in 27 countries
• Apple Park = headquarter
• How Apple built itself to reach these figures ?

Who was Steve Jobs ?

• Steven Paul Jobs
• February 24, 1955/ October 5,2011
• Buisnessman, inventor and investor
• Co-founder of Apple
• Pioneer of the personal cumputer revelotion

Strategies to develop the brand

-Hardware -Software

• Innovations and vertical integration +

-packaging -advertissements -the logo

• A marketing strategy

• The desire to create a connection with consumers

-Sleek design -Superior quality

• The accessibility but with a luxury range

Origin of the Brand

• The logo = Synonymous with the brand

• Founded by Steve Jobs, Steve Wozniak and Ronald Wayne

• A wide range of merchandise in the brand's image creating a subculture around it

• In 1976

• At first : personal computers / Then they developed Macintosh, iPod, iPhone, iPad

• Apple's merch reflects the cultural impact the company has had on the tech industry and popular culture

The link with the american dream

Everybody can be prosperous with work and bravery

• Steve Jobs realised the American Drean despite a complicated childhood and difficulties at school

• He is one of the richest and most famous person in the earth

• He inspires the young generation

Conclusion

Steve Jobs :a man of perseverance, a creator

The founding strategies to Apple's growth

One of the most influencial companies

The revolutionary products

Thank you!

• https://www.dynamique-mag.com/article/la-renommee-legendaire-de-steve-jobs
• https://fr.wikipedia.org/wiki/Apple_Park
• https://fr.wikipedia.org/wiki/Apple
• https://fr.wikipedia.org/wiki/Apple