COCA COLA Mathys Antoine

2-Caracterisation

History of Coca-Cola

1-History of

3-S.W.O.T.

History of

In 1886 Jonh Pemberton, a doctor, create a new syrup for his pharmacy. Afterwards a employee blend the syrup with carbonated water, The Coca Cola is created. In 1888, the Coca Cola brand is creat by Asa Candler and export in the all of America. In 1916, Tomas and Whitehead created the iconic model of bottle of Coca Cola for stand out from others. In 1919, Robert Woodruff became the new owner and decided to export Coca Cola

Caracterisation

Company: The Coca-Cola Company CEO: James Quincey Year founded: 1886 Headquarter: Atlanta, USA Number of Employees (Dec 2022): 82,500 Public or Private: Public Market Cap (March 2023): $258 Billion Annual Revenue (Dec 2022): $43.0 Billion Profit |Net income (Dec 2022): $9.54 Billion

S.W.O.T.

• Strenght: Coca-Cola is a highly popular brand with a unique brand identity. Its soft drinks are the most-selling drinks in history.
• Weakness: Pepsi is the biggest rival of Coca-Cola. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage.
• Opportunity: Many regions with hot climate have the highest consumption for cold drinks. Thus, increasing presence in such emerging markets can be excellent – Middle Eastern and African countries are a good example.
• Threats: Coca-Cola has faced many criticisms over its water management issue. Many social and environmental groups have claimed that the company has a vast consumption of water in water-scarce regions. Besides, people have alleged that Coca-Cola is polluting water and mixing pesticides in water to clear contaminants.