My own one
abdulla al-janaby
Created on December 2, 2023
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Abdulla Al-Janaby K2054446Zaid Al-Tameemi K2053252Muna Abdulle K2012544Beneen Wasin K1904808Nooreen Yousof K1914708Yasmin Al-Hakim K2016134Sarabjit Singh K2015227Noor Dabboussi K1917772Zhroon Al Sabba K1907650Iman Abdikarim K1906962
Cancer Awareness Social MediaPresentation
Index
Strategy
Inclusivity
Timeline
Colour Coding
Videos and Reels
Audience
Our Topic
Feedback
Role of a Pharmacist
User Engagement
Insights
Aims and Objectives
Analyse the data to provide a better and more reliable service
Create an interactive and inclusive environment
Provide scientific evidence and reliable resources to patients
Look at the role of a pharmacist in cancer awareness
Raise awareness for cancer through social media
Aims and objectives
What we are trying to do
Prostate Cancer
Ovarian Cancer
Breast Cancer
Bowel Cancer
Colour Coding
To help distinguish between our posts
info
info
info
info
Breast Cancer
Ovarian Cancer
Prostate Cancer
Bowel Cancer
We focused on 4 different types of cancer and aimed to highlight ways the community could identify it, raise awareness for it and get medical assistance.There are around 3 million people in the UK living with cancer and every 90 seconds someone is diagnosed with cancer. Around 268,000 people in the UK live with bowel cancer and 1 in every 10 women are diagnosed with breast cancer. These issues affect a lot of people and if gone unnoticed can have fatal consequences.
What areas of cancer are we looking at?
Our Topic
Young people - younger generation have become important in promoting health awareness, for their own benefit but also as advocates for the older generation. By recognizing the early signs of cancer, they can take charge of their own well-being and become a valuable source of support and advice for parents, grandparents, and the older community
Under represented people - ensure all individuals, including those within the disabled and LGBTQ communities who may not recieve recognition. It's important to us that people, regardless of their abilities or sexual orientation, feels seen, heard, and supported in their health journey
Broader community - this includes people who have been affected by cancer such as survivors, caregivers and anyone interested in supporting cancer awareness. this creates a sense of community
Health consious individuals -people who are interested in maitaining a healthy lifestyle as lifestyle factors can influence the risk of getting either of these cancers.
Age and gender neutrality - targeting adults of all ages and both genders who are on social media. Anyone can be affected by cancer & we have tailored this page to the most common types of cancer in the uk.
Our target audience
28th November
After posting the video, we made sure to share it on our Instagram page
Created a Youtube Video
10th November
We also made our logo and began sharing our account among friends in order to create a viewership
Creating our Instagram Account
25th November
Began creating reels, interactive quizzes and stories
Branching Out
7th November
In the next few days we discussed our strategy and topics
Creation of Whatsapp Group
13th December
We will showcase what we have achieved over the past month in raising awareness for our cause
Present Work
6th December
We had a feedback session and discussed our presentation.
Meeting
10th December
We completed our presentation
Finalise Presentation
Our starting point was to split up the work. We had the Instagram & presentation team and the Youtube team. The first team was further split into groups of two, each focusing on a certain cancer and producing research as well as engaging Instagram posts.Beyond task delegation, we also tried to see what other pages in our field would post and improve based off what we had learned.We also aimed to appeal to different audiences by colour coding and making specific posts for members of the LGBTQ+ community
Our Strategy
What do these tell us about our social media presence?
Data and Insights
195 followers
Stories
108
233
Posts
271
Reels
Reach
Followers
11
69
83
Stories
Reels
Posts
Engagement
info
info
Whilst we are generally happy with our progress, we have noticed some interesting trends. Firstly, it is clear that reels have had a large impact on our page. They have brought in a lot of engagement and viewership despite being implemented so late.We also noticed that not many people are interacting with our stories, this tells us that a focus on video content may lead to more exposure to our pageFinally, a large percentage of our audience are females, which is surprising. This may be due to females being more open about such issues compared to males.
This is based on our engagement, reach and followers.
Insights
9.5%
17%
70.2%
35-44
25-34
18-24
Women
5.2%
42.1%
52.6%
35-44
25-34
18-24
Men
16.8%
83.1%
Back
Follower Stats
info
Our posts can be split into three categories:(1) Informative posts - give the reader a nice breakdown of the risk factors, non-pharmaceutical measures and where they can find help.(2) Interactive posts - to get a response from the viewer and answer any questions they may have.(3) Support posts - allow those who need help to seek it through trusted providers
The Content of our posts
info
info
We produced videos featuring a healthcare professional discussing prostate cancer, a bowel cancer patient sharing their journey, and a daughter reflecting on her mother's breast cancer diagnosisWe tried to keep it short as that video format is easily consumable and the informative points come across easier.
Youtube
Video I
In this clip we speak about breast cancer
Here we speak to a fitness coach about men's health and Movember
these helped us to gain more exposure, we also uploaded these to our youtube channel
Instagram Reels
Learning Disabilities
Foreign Speakers
LGBTQ+
So far we had tried our best to engage both men and women in our posts, however it was also important to us to spread awareness to those in other communities such as those identifying as LGBTQ+, those who cannot speak English and those with learning disabilities.
Involving members of all communities
Inclusivity
Posting more about the role of pharmacists in cancer. We realisd that whilst many of our posts were informative, they did not highlight the contribution of pharmacists
After our meeting on the 6/12/23, we implemented the relevant changes
info
info
Spreading the word by placing posters around university. This allows others to share our page with family and friends who may need help
What can we do to improve?
Feedback
Back
Thanks For Listening!