PRESENTATION BREIZH COLA

Breizh Cola

Le Cola du Phare Ouest

Sommaire

7. Cible et persona

1. Présentation de l'entreprise

8. Positionnement et PVU

2. Environnement de l'entreprise

9. Méthode des 4P

3. L'offre sur le marché

10. Type de Marketing

4. La demande sur le marché

11. Conclusion

5. SWOT

6. Enjeux et objectifs

Présentation del'entreprise

QQ O Q C

Breizh Cola / Stéphane Kerdodé & Eric Olive

Boisson gazeuse : premier cola régional

Roch Saint-André, Morbihan (Bretagne)

2002

53 salarié et une usine a ploermel / 9 millions de bouteilles commercialisées & 7387125 de CA

C P

Grande distribution / bar / festival

Se démarquer des concurrents et devenir le leader du marché de la région bretagne

L'offre sur le marchébenchmark

La demande sur le marché

• Forte demande
• Envie du client d'acheter local
• D'acheter un produit écologique

SWOT

Breizh Cola / Stéphane Kerdodé & Eric Olive

CommunicationPas disponible partout

Développer RSAgrandir son secteur de Vente Nouveaux produits

Concurrent: pepsi, coca-cola, La Loère.

Enjeux et objectifs

Bien implantée en Bretagne, la marque espère séduire les habitants de la région parisienne. La marque a investi 4 M € dans sa ligne d'embouteillage pour doubler la capacité de production. L'objectif est d'écouler 1,5 million de bouteilles cette année à Paris.

Cible et persona

• Age: 10-60 ans
• Sexe: Homme, Femme
• Revenue mensuel: 1500
• Région: Bretagne

Positionnement et PVU

Localisation

Prix avantageux

écologique

Prixélevé

Qualitéélevé

Faible

Faible

Méthode des 4P

Plusieurs réponses possibles !

Type de Marketing

Marketing relationnel = actions marketing qui visent à entretenir une relation et continue avec chaque client

Marketing stratégique = c’est la réalisation du plan marketing stratégique après une analyse approfondie du marché.

Conclusion

-A retenir-Notre avis -A approfondir

-Stéphane Kerdodé-Éric Ollive

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Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

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