CDM

year of death

nº

MARY QUANT

the final project

Connaissance du Monde

magazine

Today on

Connaissance du monde magazine:

To what extent can mary quant be seen as an activist who empowered women throughout the years

How did British fashion designers help women express themselves throughout the years ? How did fashion evolve throughout the 80’s and the 90’s in the UK? To what extent can British fashion designers be seen as activists empowering women throughout the years? mary quant/ vivienne westwood/ alexander mcqueen/ lucy christina duff gordon

thema 2 Living in the world / c) Cultural and linguistic diversity To what extent is the inclusion of others' linguistic differences present in the UK ? 3. Building a common future c) Innovate, create, evolve Why is fashion important to let women express themselves ?

Previously on Connaissance du monde magazine:

Title 1

________________________

in 1962

-> she designed a striped cotton twill dress inspired by bankers' suits -> amusing design at a time when English women -> not yet allowed to open a bank account without male consent

used since the early 1960s

the term swinging as hip / fashionable

pop culture

Swinging Sixties fashion

- Her family

“was one of the most internationally recognised fashion designers of the 20th century and an out standing innovator of the Swinging Sixties”

forge their own identity.

empowering young women to express themselves

changing times.

symbol of women’s liberation

miniskirts

first appearance in 1962 in Bazaar Boutique

For the first time ever “At 17 they no longer looked 40”.

women broke away from traditional gender rules)

symbolised: a growing female independence

Once seen as:. provocative & rebellious

The Miniskirt :

was the centre of the social revolution (swinging sixties)

- V&A museum - lottievjackson.com

But why do these diminutive garments hold such nostalgia for a generation of women?

Reaction in Russia

- The Gale Review

The miniskirt was seen as a distraction that would prevent the youth from “[achieving] a social revolution”. Miss A. Belskaya viewed the miniskirt as a capitalist attack on socialism, stating that Quant has “been well rewarded by big business for her ideological attack”.

- The Gale Review

In 1966, Helen Lazareff argued that French men were far fonder of women than English men and did not “want them to go to such extremes” to attract their attention, revealing the contemporary assumption that young women embraced the miniskirt to attract a man, believing that the racier the garment, the more desirable a man they would get.

Reaction in Paris:

photography:V&A Museum

Title 1

Quant helped : -> London capital of street-style / creativity / innovation -> communicating new attitudes / ideas / change for women. Quant & two business partners : -> the future dominance of visual branding & marketing. Mary Quant's logo -> highly recognizable -> what better than a flower?

goldsmiths university of London

in 1962

-> she designed a striped cotton twill dress inspired by bankers' suits -> amusing design at a time when English women -> not yet allowed to open a bank account without male consent

avant-garde clothing

Young people had an immediate liking to her designs

significant effect on Quant’s early designs

conservative fashions of the 1950s

unisex and androgynous pieces

vivid colours, short hemlines, and geometric patterns

daring

a youth-driven subculture

Unisex "MOD" scandalous feminist

__________________

“young were tired of wearing essentially the same as their mothers,” - Quant . -> shorten length of her skirts.

+https://www.ohsodelightful.com/the-fashion-revolutionist-the -life-and-legacy-of-mary-quant/

"Mary Quant gives you the bare essentials" ohsodelightful.com

The “Mod”

BAZ

AAR