BASIC DIGITAL INFO

PERSONAL

PART 1 - Deception and harmful attitude

TRAVEL

One of my biggest dream is to travel the world, visit countries and learn about their culture. I have already started by coming studying here in Querétaro. However, travelling presents a major impact on the environment, as you often need to take the plane to go countries by countries. The plane is one of the first contributant of climate change, according to this article

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HARMFUL ATTITUDE

I know that to achieve my dream of travelling, taking the plane plays a big part of it, I still can't resign of taking it. This leads to be in denial. Airlines now are trying to be in environmental standard, by doing greenwashing. They will make the consumer believe that this airline is more ecological than the others, influencing him of taking the plane. This is the case with Lufthansa Group which offers "green-fares" to pay in extra. However, the problem stays the same, the consumer will pay for a plane that will still emit harmful gases.

CONSEQUENCIES

People will continue to take oftenly the plane for short or long-distance, contribuiting to climate change. They will pay for companies that are doing fake marketing actions to climate change. Finally, they will try to convince other people to take the plane with them

PART 2 - Recommendations

Avoid Greenwashing

Move from Slacktivism to environmental agency

Transform consumption habits

CONSUMER

PART 1 - Deception and harmful attitude

Society of consumption

As consumers, we are consistently looking for new trending clothes, at a lower price. We are following trends that change every season, making us enter in a society of consumption. The demand of new clothes increase, influencing brands on making new collection and so on. Another point is that we are also consistently looking for clothes at a lower price. Some people, including me, search for low prices rather than quality.

HARMFUL ATTITUDE

These two factors lead to consumer having no environmental consious and investing into fast fashion brands. In the US, 88% of consumer prefer shoping fast-fashion. We can say it is the easy way to do shopping. However, Fast-fashion is responsible for about 10% of global carbon emissions. Consumers are having harmful attitudes towards the environment and toward society by giving credit to fast-fashion brands that are destrying the environment. This is the case with ZARA which is a top fast-fashion brand that is very popular in the world.

CONSEQUENCIES

As long as consumers will continue to buy clothes from fast-fashion brands, they will continue to answer to this high demand by producing in a massive way. Even more with social medias, people are sharing their experiences with those brands, influencing other people to consume from them

PART 2 - Recommendations

Support local brands

Rather than supporting big brands that export a lot and involve a lot of transportation, support a local brand that doesn't have a lot of inventory and by which products are produced in an ethical way

Include circlarity

A good way to particiate in climate actions is to support circularity alternatives from clothing brands. For example, the brand Jules has a section with clothes made of second hand. It permits to give a second chance to clothes and avoid waste.

PROFESSIONAL

PART 1 - Deception and harmful attitude

WORK FOR UNETHICAL COMPANY

When you are looking for a job, you usually search for the salary at first. Then, you look for the job plan, what you will do etc. It can happens that people forget to look for the past of the company, their environmental impact or their ethical practices. They may be climate-conscious, they will still work for an unethical company.

HARMFUL ATTITUDE

The risk of working for a unethical company, that maybe do greenwahing, is that they will first contribute to the rise of that company, generating profit, but they will also try to make everyone believe that their company is ethical and is doing great changes for the environment. in other words, they will promote bad practices that are negative for the environment. They will influence other people to work with them, stating that their company is doing good. It is a harmful attitude here because they will not realize their mistake

UNILEVER

A good example would be if you work for Unilever. This company is one of the UK's more popular brand in term of washing machine. They were pointed at for environment impact. In repsonse to that, they made an ad "Persil's dirt is good", and an hashtag #planmoretrees. What Unilever was trying to do here is unclear environmental claims type of greenwahing.But now, imagine you work for them, and so you promote unethical pactices, you are participating to this greenahing.

PART 2 - Recommendations

Inform about the company's background

Rather than only chosing a company to work for based on the salary and the working hours, inform yourself about the company's objectives, their background, their environmental actions they have already implemented, etc.

Don't promote unethical companies

If you are working for an company that finally apears to be unethical and doing geenwahing, instead of support them because you work for them, try to warn people about their unethical practes.

CITIZEN

PART 1 - Deception and harmful attitude

Society of consumption

As citizens, it is our duty to elect a president. We base our choice on their program, their personality and their vision. The president represents the future of the country. They can decide where to invest, what regulations, support companies, etc. This is why it is important to elect wisely a preseident, with all the necessary information.

HARMFUL ATTITUDE

But what happen is you elect the wrong president? It can sure happen. We can't control what the president will do next, most often, presidents just say preicous words, makes promises but without reallty making them. So when it is the case, you supported a president who happens to be teh worst move ever, who sink the economy and make no changes about the environment. Do you continue to support him? do you question your choice and conscious? That is where people can present harmful attitude, by coninuing to support them.

ARGENTINA

A good example is Argentina. They just elected their new president, Javier Milei. This president of far right is a controverisal person, who is against abortion and think Humans have nothing to do with climate change. But still, he has been elected with 55% of votes. There are some people that this man is the right person to be prsident and rule their country. Because of them, this man will get credit. That is why we should always inform ourselves before electing anyone.

PART 2 - Recommendations

Inform yourself

Don't base your choice only with their programs. They usually are fake and don't occur in the future. Look for critics, ONGs, and articles about who this person is, what is has planned and what he has done so far.

REFERENCES

Maiti, R. (2023, May 21). Fast Fashion: Its Detrimental Effect on the Environment. Earth.Org. https://earth.org/fast-fashions-detrimental-effect-on-the-environment/

European consumer groups hit out at airlines for ‘greenwashing.’ (2023, June 26). https://www.businesstravelnewseurope.com/Air-Travel/European-consumer-groups-hit-out-at-airlines-for-greenwashing-

The Nine Types of Greenwashing. (2011, June 23). BuildingGreen. https://www.buildinggreen.com/news-article/nine-types-greenwashing

Airplane pollution. (2007, April 23). Transport & Environment. https://www.transportenvironment.org/challenges/planes/airplane-pollution/

Assoune, A. (200 C.E., 36:34). Fast Fashion Social Impacts And How It Affects Society. Panaprium. https://www.panaprium.com/blogs/i/fast-fashion-society

Greenwashing examples for 2022 & 2023 | Worst products & brands. (2021, July 23). The Sustainable Agency. https://thesustainableagency.com/blog/greenwashing-examples/

Dirt for Good: How Persil evolved its brand purpose | WARC. (n.d.). Retrieved November 23, 2023, from http://www.warc.com/newsandopinion/opinion/dirt-for-good-how-persil-evolved-its-brand-purpose/en-gb/5595

Mayeule Mosneron Dupin - A01762654

Types of greenwashing

• Green by association
• Lack of definition
• Unproven claims
• The non-Sequitur
• The Red Herring
• Bait and Switch
• Rallying Behind a Lower Standard
• Reluctant Enthusiast
• Outright Lying

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Avoid Greenwashing

• Look for certification: choose only companies with recognized environmental certifications
• Research on company practices: Look for their transparancy, commitment to sustainablity
• Cultivate a healthy skepticism to avoid surprises. Always verify information on other sources

Move from slacktivism to environmental agency

• Inform yourself on systemic issues of climate change.
• Engage concrete involvement with specific environmental initiatives
• Understand that collective actions can have a meaningful impact on climate change
• Join discussions and collaborate with other persons that also take plane often and who want to change their habits

Transform consumption habits

• Take into account the entire life-cycle of a product
• Prioritize sustainable practices by supporting business with sustainable practices, sourcing, ethical labor policies and low environmental impact
• Focus on quality over quantity and prioritize long-term investment
• Research product information such as origin, materials, quality, sustainability

FAST-FASHION

The term refers to ‘cheaply produced and priced garments that copy the latest catwalk styles and get pumped quickly through stores in order to maximise on current trends’

An example of a very popular fast-fashion is ZARA. The company have already achieved a design, production and delivery of a new colelction in only 2 week!

earth.org