digital marketing channels

Channels

Strategies

Tactics

Digital marketing

An introduction to the main concepts

SEO

SEO, or Search Engine Optimization, is a set of practices designed to improve the visibility and ranking of a website or a web page in organic (unpaid) search results. This involves making changes to the website’s content and structure to make it more attractive to search engines, as well as building high-quality backlinks from other websites. The goal of SEO is to increase the quality and quantity of traffic to a website.

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Social media

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

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email

Email marketing is a form of digital marketing that uses email to promote a business’s products or services. It helps make customers aware of new items or offers, builds customer relationships, and drives sales. It’s cost-effective and provides valuable data for analyzing campaign success

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mobile

Mobile marketing is aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile marketing is important because it allows businesses to reach their customers where they are spending the most time: on their mobile devices. With the rise of smartphones and mobile internet usage, mobile marketing has become an increasingly important channel for businesses to connect with their customers.

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content

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The goal of content marketing is to provide useful information to your target audience, with the aim of building trust and establishing your brand as an authority in your industry

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SEO involves various strategies, including creating and optimizing content around specific keywords, building backlinks, and improving the technical aspects of a website. These strategies help search engines discover, crawl, index, understand, and rank your content

By effectively implementing SEO, your website can achieve higher positions in search engine results, making it more visible to users and potentially leading to increased traffic and conversions.

Mobile marketing can take many forms, including SMS and MMS marketing, mobile app marketing, mobile search ads, and mobile display ads. The key to successful mobile marketing is to create a seamless and engaging experience for the user, by providing relevant and valuable content that is optimized for viewing on a mobile device. Mobile marketing is important because it allows businesses to reach their customers in a highly targeted and personalized way. By using data and analytics to understand customer behavior and preferences, businesses can deliver tailored messages and offers that are more likely to drive engagement and conversions. Mobile marketing can also help businesses to increase brand awareness, drive traffic to their website or app, and ultimately increase sales.

Content marketing can take many forms, including blog posts, videos, podcasts, infographics, whitepapers, and more. The key is to create content that is relevant and valuable to your target audience, and to distribute it through the channels where they are most likely to see it.Content marketing is important because it can help businesses build relationships with their customers and establish themselves as thought leaders in their industry. By providing valuable information to their target audience, businesses can attract new customers, increase engagement with existing customers, and ultimately drive more sales. Content marketing can also help improve search engine rankings by generating high-quality backlinks to a website.

This marketing strategy is about attracting customers to your business by creating valuable content and experiences tailored to them. It involves creating and sharing content that is desgined to appeal to your target audience with the goal of attracting them to your website and converting them to customers.

Inbound

This marketing strategy is more traditional. Reaching out to customers through advertising or direct mail. It involves 'pushing' your message to a wide audience to attract attention and generate interest in your product or service.

outbound

VS

Social media marketing is important because it allows businesses to reach a large audience in a cost-effective and measurable way. By using social media platforms to connect with customers, businesses can build brand awareness, increase engagement, drive traffic to their website, and ultimately increase sales. Social media marketing also provides valuable insights into customer behavior and preferences, which can help businesses make data-driven decisions about their marketing strategy.

Email marketing involves sending targeted, personalized, and relevant messages to an email list. This begins with developing an email marketing strategy, defining objectives and deciding on the types of emails to be sent. An email marketing software is chosen, and an email list is built and segmented¹. Email automation tasks can be set up. Successful email marketing requires the recipients to have voluntarily signed up to receive your messages. This can mean buying email lists or sending emails without permission is not recommended.