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Presentazione Giornale

marco bossi

Created on November 22, 2023

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Transcript

THE BIZARRE STORY OF HOW SURRY INVADED ITALY.

THE MANIFEST

WHO IS behind all this ?

Summary

A LITTLE MORE CONTEXT ABOUT THE STORY

This Man with that of the Italian influencer Salvatore Cinquegrana called surry, inviting his followers to print the result. This generated a chain effect that led the manifest all above italy .

In 2022, the Italian influencer Andrea Parisi, known as 'Poldo', modified the poster "Have you ever dreamed this man?" during one of his streams. replacing the face of

Who are Poldo and Surry?

Poldo

Surry

Salvatore Cinquegrana better known as Surry or SurrealPower, is an Italian youtuber, born in Naples on September 4, 1996 , height and weight not available and has brown eyes and hair. Of Neapolitan origins, he lived with his family in Padua and then moved to Milan.

Poldo is an extremely versatile Sicilian youtuber and streamer who loves to talk about music, pop culture and video games, fishing for curiosities, memes or funny videos from the net. His live shows are characterized by a very relaxed style in which the audience is involved by his being very easy-going.

The history of the original poster

This Man is a person who has allegedly appeared in thousands of people's dreams since 2006, but has never been identified in the real world. He was the main focus of a website called Ever Dream This Man?, created by Italian sociologist and marketer Andrea Natella in 2008. The website claimed that the first person who reported dreaming about This Man was a patient of a psychiatrist in New York City in 2006, and that four other patients of the same had also recognized the same face. The website also claimed that more than 3,000 people had contacted the site to share their stories and drawings of This Man. The website offered various possible explanations for the phenomenon, ranging from the mundane to the supernatural. None of these theories were supported by any evidence or investigation. All this was only an experimet of guerrilla marketing

What is Guerrillia Marketing ?

Who is Andrea Natella ?

Andrea Natella is an italian sociologist and an expert of guerilla marketin ,attivist and cultural jammer

Guerilla marketing is in an unconventional type of marketing

WHEN DID IT ALL BEGIN?

The story begins in may 2022 when Poldo , during one of his usual evening streems on Photoshop, pastes the image of "This Man" (an internet myth born in 2009) on the program and with the help of the chat decides to put the face of the content creator surry on it.

Jokingly, Poldo invites all those who were attending the live to print it and hang it in their room, this happened 5/10 people printed it and hung it in their room apart one of them who decided to hang it outside the house ,on a tree. Poldo, excited by what his followers had done, decided to repost all the photos of the poster in his Instagram stories.

How did it start to spread?

In the hours following the streem, the number of people who start to print it and put it outside their homes increased from 10 to 100, many had started to attack "The manifest" in random points in their city, in the following days the number of people became 200.

The nice thing about a commiunity is that when you want to become part of a group you get together in this mega activities. Many began to fill every place they went: schools, universities, parks, hospitals, public toilets were now full of the face of surry. The damage was now done, the face of surrealpawer was spreading very fast.

Was Surry aware of all this?

Over the weeks the situation had begun to degenerate and the face of Surrealpawer was now everywhere, also arriving in other countries including Switzerland, France, Spain and the United States

Many of poldo's followers in their instagram stories in addition to tagging Poldo also tagged surry, but surry is very famous and it could happen that he misses messages, but over 200 people who tagged him could not pass up.So even a confused Surry started to repost some of them, but he had no idea what was going on until he posted a video where confused he explained that he decided to join too, and that he would buy billboards with the poster.

conclusion

But this did not stop him and in the following days Surry decided to contact Poldo to ask him to share the file of the flyer because he had come up with the idea of buying a campaign of 235 posters on the yellow, green and red lines of the Milan metro for the duration of a month.Until the 15th of May 2022 when it finally happens, the Milan metro is invaded by posters

The story will evolve in the following days with small events: the first of these events concerns a high school boy who was in his third year, he decided to join the enterprise and paste the poster with Surry's face all over the school, until he was caught doing so, an event that led to his suspension for a week and then, in the following months, the failure.