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COLOR TREND PRESENTATION 2021
Brooke Schweke
Created on November 20, 2023
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Transcript
Internal Communications Strategies for Benefits Awareness at Texas State
THE CHALLENGE
There are a variety of benefits and perks to working for Texas State University, especially for our full-time employees. However, many employees, including our President’s Cabinet, are completely unaware of all the benefits they have access to. How will you increase awareness of our amazing benefits for Bobcat employees?
CONSIDERATIONS
The Toby Dilemma
How to get people engaged?
How to keep them engaged
How to get TX State employees to read, watch or otherwise interact with the the materials sent out
How to get TX State employees to want to continue reading, watching, and interacting materials sent out
STRATEGY
Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:
FACE TO FACE
DIGITAL
OPEN DOOR
SOCIAL MEDIA
STRATEGY
Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:
FACE TO FACE
DIGITAL
OPEN DOOR
SOCIAL MEDIA
BOBCAT REACH
Campaign idea with the goals of:
- Sharing information about benefits to all employees
- Building community
- Bridging the HR gap by being witty, human, relatable, and unexpected.
Interactive Newsletter
- How to make it different from every other newsletter in your inbox
- Brief
- Interactive elements
- Interesting Graphics
- Eye-catching easy reads for short attention spans
Newsletter Elements Examples
Give people a chance to see themselves or someone they know
take things that are difficult to understand and put them in graphics
Give people a chance to interact within the email
Video
Video embedded within the newsletter
- doubles as online ads
- can also be published on website
"Dear Reachina" Column
A humorous "Dear Abby" style column with make-believe situations that addresses HR issues and helps explain benefits. "Reachina" could even have her own interactive Microsoft Teams channel for people to ask questions.
Text Message Marketing
- Great for important dates like open enrollment
- Sign up could be incentivized
STRATEGY
Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:
FACE TO FACE
DIGITAL
OPEN DOOR
SOCIAL MEDIA
Posters
Stickers
People love stickers.
STRATEGY
Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:
FACE TO FACE
DIGITAL
OPEN DOOR
SOCIAL MEDIA
Zoom Info Sessions
Small Group Presentations
Reaching out to the President's cabinet, or to individual departments for more intimate discussions.
STRATEGY
Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:
FACE TO FACE
DIGITAL
OPEN DOOR
SOCIAL MEDIA
Instagram Account
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X Account
Companies have been using Twitter / X to communicate in a way that gives a personality to the company and keeps the company relevant by interacting with current events.
Examples
STRATEGY
Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:
FACE TO FACE
DIGITAL
OPEN DOOR
SOCIAL MEDIA
Interactive Contact Flow Chart
Ability to request small group presentations on specific topics
Benefit Stories
Meet HR- What does HR love about HR? Videos or stories
"Dear Reachina" Teams Channel
Bobcat Reach CRIBS
Additional Ideas
BobcatReach App
BENEFIT Stories
ReachPoints
Mascot
Bobcat Reach CRIBS
Campus Scavenger Hunt
Thank you!