Bad Bunny Presentation

Bad Bunny

By: Jenihana, Odette, Gaurika, Sophia, Ansh

His Shift Towards Innovation, Activism, and His Impact on Spanish Music

12.14.23

Factors in Bad Bunny's Transformation

Childhood

Samplings

Collaborations

Sonic and Visual Elements

Social and Cultural Influences

Who is Bad Bunny?

• Benito Antonio Martinez Ocasio

• Born on March 10, 1994 in Vega Baja, Puerto Rico

• Raised in a lower-middle class household and neighborhood

• Sang in church choir until he was 13

• Started making beats and free-styling at a very young age

01

Music Timeline

2015-present

Early Beginnings: Mid-2010s

• SoundCloud
• Puerto Rican "trap"
• Many singles, mostly collaborations
• Breakthrough single "Soy Peor" (Dec. 2016)

+ info

"Tu no vive asi" Intro

Mainstream Breakthrough: Late 2010s

• Released his first studio album in 2018
• Entered the American market
• Became known using samples and different musical influences
• Decline in "trap sounds", explored other genres like dembow

• Beginning of political sounds in his music with "Estamos Bien"

"Estamos Bien" As a Political Chant

"More than 3,000 people died and Trump's still in denial" - Bad Bunny 2018

Sampling in "X100-pre"

"Fue de los Dos"

"La Romana"

Artistic Expansion: 2019-2020

• Collaboration album - OASIS

• Protests and protest songs

• "Perreo" album - YHLQMDLG

• More reggeaton

• Focus on gender issues and inclusivity

Bad Bunny, Ricky Martin, and Residente at protests to get Puerto Rican governor to resign

"Yo Perreo Sola" Music Video

"...I never felt as masculine as the day I dressed up like a drag queen." - Bad Bunny, 2020

Pandemic Era and Surprise Drops: 2020

• Listening parties on Instagram lives
• Again, less trap sounds
• Suprise album - "Las Que No Iban a Salir"
• Collaboratative
• "The ones that weren't going to come out"
• "Compositor del Año"
• "Songwriter of the Year"
• Support for Black Lives Matter
• Self-introspection in "El Ultimo Tour del Mundo"

"Compositor del Año"

"It's 2020 and racism is worse than COVID"

Exploration of Sounds in "EUTDM"

"DAKITI"

"El Mundo es Mio"

"Hoy Cobré"

Continued Activism and Global Stardom: 2021-2022

• Sold-out U.S. stadium tour - "World's Hottest Tour"

• "Un Verano Sin Ti"

• Different music genres from the Caribbean and Latin America: dembow, merengue, bossa nova

"It is a sound of shattered islands making due with what we've got" - Isabelia Herrera, NPR 2022

"Andrea"

"As if being a woman is a sin" "The demon has awaken" (scream) "A warrior, Joan of Arc"

"El Apagón" - Aquí Vive Gente (Film)

"I don't want to leave here, let them go" "What belongs to me, they'll keep to themselves" "This is my beach, this is my sun" "This is my land, this is me"

Narrated by Blanca Graulau, Puerto Rican documentarian

Return of Trap Bunny: 2023

• "Nadie Sabe Lo Que Va A Pasar Mañana

• Returning to trap with a different sound
• Lots of criticism and backlash

"Tu No Metes Cabra" vs. "THUNDER Y LIGHTNING"

Summary

• Social and political presence
• Representation of country (PR) and culture
• Mixing or focusing on specific genres (mostly Latin)
• Sampling (also mostly from Latin songs)
• Collaborating (with both American and Latin artists)
• Latin influence in (most) music videos

Bad Bunny in protest against PR government

Bad Bunny in "Yo Perreo Sola" music video

Drake & Bad Bunny performing "MIA"

Information Sources

https://www.npr.org/sections/codeswitch/2023/01/17/1149529616/bad-bunny-reggaeton-and-puerto-rico-resistancehttps://www.youtube.com/watch?v=Gu2dGGItavU https://www.npr.org/2022/12/15/1134910331/how-bad-bunny-became-the-biggest-pop-star-2022 https://www.biography.com/musicians/bad-bunny#who-is-bad-bunny https://www.washingtonpost.com/nation/2022/10/19/bad-bunny-political-activism/ https://www.cnn.com/2022/09/21/opinions/bad-bunny-puerto-rico-hurricane-fiona-morales/index.html tps://www.youtube.com/playlist?list=PLvhJBamtYzrU1kpiRB1EQATrIlH-JEOUS https://centropr.hunter.cuny.edu/event/the-bad-bunny-symposium-thinking-with-bad-bunny-beibi-2/ https://www.nylon.com/life/bad-bunny-un-verano-sin-ti-one-year-anniversary

https://uhighmidway.com/11417/arts/bad-bunny-explores-new-sounds-in-el-ultimo-tour-del-mundo/https://www.billboard.com/music/latin/puerto-rican-artists-ricky-martin-residente-bad-bunny-governor-resignation-protests-8523379/ https://www.billboard.com/music/latin/bad-bunny-new-song-compositor-del-ano-9442187/ https://americansongwriter.com/bad-bunnys-new-video-for-el-apagon-reveals-a-look-inside-puerto-rico/ https://peopleenespanol.com/chica/bad-bunny-andrea-song-true-meaning/

Image and Video Sources

https://www.youtube.com/watch?v=CUYrEiymUMY https://www.youtube.com/watch?v=HakFFSDlbYw https://www.youtube.com/watch?v=kPg3M4C9N9w https://www.youtube.com/watch?v=jKFjiGrD7w8 https://www.youtube.com/watch?v=bcHTl9h7TWI https://www.youtube.com/watch?v=GtSRKwDCaZM https://www.youtube.com/watch?v=1TCX_Aqzoo4 https://www.youtube.com/watch?v=r8GT33tkQGU

Thanks!

Q&A