Pitch startup

Case Study @Untamed

Assessing the ESG & Impact Maturity

Start

Introduction to untamed

Impact Assessment

ESG evaluation

this is an index

Key questions for Untamed

ESG metrics

Conclusion

Brief overview of Untamed

A direct-to-consumer brand specializing in cat food has an intriguing backstory: a cat's dad who improved his cat's health by introducing a human-grade meat diet. This brand now provides customized meal plans for cats, delivered directly to the owners' homes.

Info

Impact Assessment

There are four impact angles to tackle for Untamed

Sourcing & Supply Chain: Examining Untamed sourcing practices, we must look at how they select ingredients with a commitment to quality and ethical standards: Organic, ethically sourced, or locally produced ingredients.

Packaging sustainability: Examining the packaging materials and design to ensure they align with sustainable practices. This includes assessing the environmental impact of the chosen materials.

Improving pet's health: In evaluating Untamed's impact angle on animal welfare, the brand obviously stands out for its commitment to the well-being of cats.

Community engagement - community welfare: Examining the Human treatments throughout the production process.

Impact Assessment

Social

Environmental

Sourcing practices and labor standards: 23 employees (linkedin)

First assessments to make from their website and what questions to ask

Corporate Governance

Grade A certification by the British Retail Food Consortium in Food Safety – the global gold standard in human food production.

ESG Evaluation

ESG topics

Climate change

The carboon footprint impact and the ingredient sourcing

The workforce diversity inside the company

Key questions

Supply Chain

Diversity and inclusion

Untamed

Assessing the supplier on ESG

Level of certifications

Pertnerships and certifications

Conclusion

Assessment

Decision

Collection

What makes Untamed different?

The use of human grade ingredients instead of animal derivatives. Untamed prioritize the cat's well-being by using human-grade whole meats in their recipes. This diet ensures rich, easily digestible proteins, allowing the cat to absorb more nutrients compared to traditional pet foods containing processed meat meal from non-consumable animal parts.

Environmental impact of its operations

Untamed has provided clarity on its environmental impact, highlighting its certification as carbon-neutral. However, there is a gap in information regarding the specific percentage of CO2 emissions per year.

• What contributions are being made to carbon removal?
• Can you communicate more openly about the origin of the materials?
• The supplier Untamed is working with is based in Thailand. Is the technology used in production based on clean energy, or if not, what's the percentage of clean production?

Social impact of its operations

Untamed lacks a comprehensive overview of diversity within the company, particularly regarding the representation of women in both management and the board.

• Inquiring about these aspects to understand measures taken to ensure fair labor practices within the factory in Thailand.
• Inquiring about the measurement of employee engagement to gauge and improve the overall satisfaction and commitment of the workforce.

Governance impact of its operations

Untamed lacks a comprehensive overview of governance kpis within the company, particularly regarding the supply chain governance, executive compensation, stakeholder engagement and reporting transparency.

• Are there any performance metrics tied to ESG goals in your executive compensation packages?
• How does your company ensure that suppliers adhere to ethical and sustainable practices in the sourcing of cat food ingredients?
• Is there a system in place to audit and monitor suppliers for ESG compliance?