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Transcript

Mystery Breakout

Listening and Responding: The Key to Sales

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Intro

You have entered a dark and unknown world from which you have to get out before it's too late and you will be locked in forever.

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Mission 1

Locked

Locked

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Answer the questions and you will find out the address of the following scenario

To showcase your product knowledge

To convince the customer to buy

To gather information

What is the primary goal of listening in a sales context?

Mission 2

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Locked

Drag and discover

Gotham Duffle

Hitch Backpack

Wheeled Carryon in Signiture Canvas

Couch Retail: "I'm flying to California to have minor back surgey. I need new luggage." What would you receommend?

Mission 3

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Completed

Locked

Warren Belt Bag

Track Pack in Signiture Canvas

Coach Outlet: The customer called to return their Track Belt Bag in Signiture Canvas. "I love the style, but it's too small" What would you receommend?

West Pack

Nothing

Double Zip Crossbody

Morgan Crossbody in Block Signiture Canvas

Coach Outlet: Jessica called because she didn't receive her Indi Booties In Signature Jacquard. A Chat SR was able to reship the order. What item would you receommend?

Ignore the objections and continue with your pitch

Argue with the customer to change their opinion

Listen to the objection, acknowledge it, and address it

In a sales scenario, how can you handle objections raised by customers effectively?

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Remember the code

17

Contextualize your topic

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Mission 4

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To convince customers to buy products they don't need

To achieve our Sales Conversion Goal of 9,75%

To build trust, meet customer needs, and establish long-term relationships

What is the ultimate goal of effective listening and responding in sales for Coach Retail and Coach Outlet?

I don't know

Wait for customers to tell me that they want to place an order

Listen, build trust, and meet the customer's needs

What does YOUR business commit to doing to achieve your 9.75% Sales Conversion Goals ?

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