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Guide service client

coumbaathiounee

Created on November 18, 2023

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Transcript

Découvrez

MEECL'appli' révolutionnaire

Mathis, Mikael, Evan, Enzo & Coumba

Meec

Pourquoi ?

Ce qu'il fallait prendre en compte

Ce qu'on souhaite faire

Le logo

Comment on souhaite mettre en place

La communication

Nos objectifs

Contact

Parlez nous de vous !

Pourquoi ?

Comment MEEC a vu le jour ?

Un jeune sans argent souhaite rentrer chez lui .

Comment fait-il ?

  • 1h30 de bus ?
  • Taxi G7 ?

"Pour arreter d'avoir un problème, il faut trouver une solution! " Coumba

+ Info

Ce qu'il fallait prendre en compte

Le covoiturage

Les VTC

SWOT

PESTEL

Ce qu'il fallait prendre en compte

Economique

Les VTC

Augmentation des prix VTC et donc une légère baisse de la demande client

Socioculturel

Concentré à plus de 70 % en région parisienne et en Île de France, contre seulement 30 % pour les taxis parisiens

Ecologique

SWOT

Nouvelles réglementations

Légal

Carburant

Ce qu'il fallait prendre en compte

Forces

Les VTC

  • Prix bas
  • Innovation technologique
  • Confort des employés

Faiblesses

  • Baisse de rentabilité

Opportunités

SWOT

  • Innovation technologique
  • Collaboration

Menaces

  • Concurrence
  • Nouvelles technologie de conduite sans humains

Ce qu'il fallait prendre en compte

Politique

Le covoiturage

Augmentation de 15% du nombre d'utilisateurs

Socioculturel

72% des personnes interrogées considéraient le covoiturage comme une option plus écologique

Technologique

5% des réservations de covoiturage se faisaient via des applications mobiles

Ecologique

réduction de 20% du CO²

Ce qu'il fallait prendre en compte

Forces

Le covoiturage

  • Economique
  • Ecologique
  • Liens sociaux

Faiblesses

  • Sécurité
  • Sensibilisation limitée

Opportunités

  • Expansion du marché
  • Innovation technologique

Menaces

  • Concurrence
  • Règlementations gouvernementales

Ce qu'il fallait prendre en compte

Forces

  • Partenariat stratégique
  • sa notoriété à l’heure actuelle
  • Zone opération géographique étendu

Faiblesses

  • dépendance à la technologie
  • dépendance à l'évolution des lois

Opportunités

  • Expansion à l'internationale
  • diversification des services
  • Transitions vers l'énergie propre

Menaces

  • Concurrence accrue
  • Fluctuation économique
  • Problème sur les réglementations

Notre solution

Concept

Dans quel situation vous penserez à MEEC ?

Mise en place

MEEC voit le jour cet été 2024 !

Notre petit plus

MEEC

Tout le monde se note !

Bien plus qu'une appli', c'est un essentiel.

On vous en parle un peu plus.

Sécurité

Et si on choisissait son partenaire ?

Le logo

La route

LES ETOILES

Message

LA COULEUR

LES STATIONS

"Une marque pour une entreprise est comme une réputation pour une personne. Vous gagnez une réputation en essayant de bien faire les choses difficiles." - Jeff Bezos

+1

Julie

Notre

19

Persona

étudiante passionée de voyage

Sensible à l'écologie

Prospect parfait !

VA : Financier et écologique

Communication

Comment atteindre notre cible ?

Soyons stratégiques !

Play

  1. Tiktok
  2. Instagram
  3. Twitter
  4. Affiches
  5. Emailing

+ Info

Communication

Tiktok

Pourquoi ce réseau ?

Play

  1. TikTok est l'une des applications de médias sociaux les plus populaires au monde
  2. Nombre d'utilisateurs actifs mensuels
  3. Popularité chez les jeunes

+ Info

Communication

Instagram

Pourquoi ce réseau ?

  1. Nombre d'utilisateurs actifs mensuels
  2. Nombre de vidéos partagées quotidiennement
  3. Popularité chez les jeunes

+ Info

Communication

Twitter

Pourquoi ce réseau ?

  1. Nombre d'utilisateurs actifs mensuels
  2. Diversité de contenu
  3. Popularité chez les jeunes
  4. Fonctionnalités spécifiques

+ Info

Communication

Twitter

Pourquoi ce réseau ?

  1. Nombre d'utilisateurs actifs mensuels
  2. Diversité de contenu
  3. Popularité chez les jeunes
  4. Fonctionnalités spécifiques

+ Info

Communication

Affiches Gares

Pourquoi ce réseau ?

  1. Visibilité élevée
  2. Audience élevée
  3. Exposition prolongée
  4. Impact visuel

+ Info

Communication

Emailing

Pourquoi ?

  1. On achète les données d'UBER/BOLT
  2. Test via promo
  3. Taux de click, test A/B, taux d'ouverture

+ Info

Nos objectifs

Se développer dans paris ( 10 000 utilisateurs par an)

Court

Être présent dans l’ensemble des grandes gares Françaises

Moyen

devenir indépendant (ne plus avoir besoin d’uber, heetch, bolt)

Long

Budget

Recruter

Données Mails

Débutant : entre 3000 et 4000 euros Pendant 6 mois 2 dev = 42.000

Prévoir entre 4000 et 8000 euros

Impressions gares

Prévoir 7000 euros pour toutes les gares - Partenariat avec ADINTIME

Budget

Instagram publicité

Entre 0,56 et 0,72 centimes cout par clic = 10 800 euros pour 15 000 clic

Tiktok publicité

Prévoir entre 25 000euros et 50 000 pour une campage publicitaire ciblée

Budget

Total

  • 117 000 euros pour mettre en place la communication et l'application
  • Pour les locaux, on essaiera d'intégrer le plus grand campus de startup du monde : Station F
    • program founders
    • 900 euros par an
  • 120 000 euros

Thank you!

Suivez nous sur nos réseaux !

Mathis, Mikael, Evan, Enzo & Coumba

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.