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Taylor Swift's The Eras Tour's Effect on the Travel Industry

Chicago, IL

• June 2-4th, 2023
• Soldier Field
• roughly 62,000 people a night

Broke records for the amount of hotel rooms occupied while Swift was in town2,3

• 44,000 hotel rooms occupied2
• $39 million in hotel revenue2

Cincinnati, OH

• June 30th and July 1st, 2023
• Paycor Stadium
• roughly 66,000 people a night
• people gathered outside the stadium listening3
• 41,000 people went to Cincinnati's event, the Taygate3

• According to Visit Cincy, spending related to Swift's tour was an estimated $48 million1,3
• Of the $48 million, $20 million was from out-of-town guests1,3
• Taste of Belgium, a nearby waffle restaurant, had its best two days of sales in its 7 years open3
• fans spent more than $7.9 million in hotels2

Pittsburg, PA

• June 16-17th, 2023
• Acrisure Stadium
• roughly 68,000 people a night
• 83% of ticketed fans were from outside of the county2,3
• generated $46 million in direct spending1

• The Federal Reserve Bank of America said May had the strongest hotel revenue since the pandemic largely due to Swift being in town1
• highest hotel occupancy rate since the pandemic and 2nd highest on record with an average of 95%1
• daily room rates averaged $309, a 106% increase1

Minneapolis, MN

• June 23-24th, 2023
• U.S. Bank Stadium
• roughly 73,000 people a night
• broke records for the number of hotel rooms occupied while Swift was in town3

Glam Doll Donuts' Taylor Themed Donuts3

• fans were lined up all day for a box of Taylor-themed donuts3
• The box of 12 donuts was $633
• they sold 150 boxes before they stopped taking orders because they couldn't make any more3

Los Angeles, CA

• August 3-5th, 2023 and August 7-9th, 2023
• SoFi Stadium
• roughly 70,000 people a night
• last shows of the U.S. Leg of the tour
• filmed The Eras Tour Documentary

• total economic impact of $320 million1
• 3,300 jobs created1
• $20 million in sales and local sales tax1
• $9 million in hotel room taxes1

East Rutherford, NJ

• May 26-28th, 2023
• MetLife Stadium
• roughly 83,000 people a night

Redd's Restaurant and Bar's Shuttle System3

• located across from MetLife Stadium3
• charged $15 to shuttle people to the stadium3
• shuttled about 2,000 people a night3

Denver, CO

• July 14-15th, 2023
• Empower Field at Mile High
• roughly 76,000 people a night

• resulted in visitor spending that contributed roughly $48 million to the state's GDP1

Nashville, TN

• May 5-7th, 2023
• Nissan Stadium
• roughly 69,000 people
• 4-hour lightning delay on May 7th

The Country Music Hall of Fame's Taylor Swift Exhibit3

• planned the pop-up exhibit in 5 months, it usually takes 4 years to plan3
• displayed outfits worn by Swift throughout each era3
• best month in its 65-year history3
• 114,000 tickets sold3
• the museum sold out3

Around the US

The Eras Tour is on track to potentially gross $1 billion3

• filling football stadiums of 70,000 people3
• 20 cities on the first US leg1,3
• 53 shows1
• fans spent an average of $1,300 in local economies1
• The average amount of money spent at each concert is the same as the Super Bowl1
• fans have already spent $5 billion in destinations around the world1
• total economic impact likely exceeded $10 billion1

Air New Zeland: The "Swift Surge"

• experienced a "swift surge", a rush of people trying to book flights for Swift's Australia shows3
• added 14 flights to accommodate for 3,000 more passengers3
• this increase in tickets led to increased revenue3

Source 1: "The Taylor Swift Impact - 5 Months and $5+ Billion"1 Source 2: "Federal Reserve Says Taylor Swift's Eras Tour Had a Massive Impact on Philadelphia Hotel Bookings"2 Source 3: "It's Taylor Swift's Economy, and We're All Living in It"3