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GreenWrap

Shubh Jain

Created on November 14, 2023

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GreenWrap

15th November, 2023

Zaneta Otoo

Shubh Jain

Calista Krass

Throwing out your favourite food because you thought it just expired?

YOU'RE NOT ALONE

20% of food waste occurs because of confusion in date labelling

No regulated or uniform date labelling process in the U.S.A

PROBLEM

Food and food packaging materials make up almost 50% of all municipal solid waste in the US.

Biopolymers like starch, cellulose, and chitosan have been explored to replace synthetic polymers in food packaging. However, they often have drawbacks such as poor mechanical properties and weak thermal resistance.

40% of all food in America is wasted. That equates to 130 billion meals and more than $408 billion in food thrown away each year. Commercial food waste makes up 61% and 39% waste is from our homes.

As a cling wrap, PVC takes more than 450 years to biodegrade.

Approximately 36% of all plastics produced are used in packaging. In the US. In the packaging industry, food packaging accounts for 50% of the plastics derived from fossil fuels.

Packaging SOLUtion

Combat expiration date labelling confusion with GreenWrap

GreenWrap is a biodegradable plastic film that changes color from green to blue when your food spoils.

Film that changes colour upon detecting ammonia gas that is released from food when it goes bad.

product- Greenwrap

GREEN WRAP IS A PACKAGING FILM MADE FROM A POLYANALINE-BASED POLYMER, DESIGNED TO BREAK DOWN INTO HARMLESS PRODUCTS !

distribution channels

Production and distribution

Stage 4

Stage 1

Stage 2

Stage 3

Sell to retial companies & consumer packaged goods comapanies.

Develop polymer in lab

Upscale production of film with the aid of chemical and mechanical engineers

Separate final product into batches

Market

$290B

Owing to the expanding size of the food and beverages industry due to the changing eating habits and the quickening pace of life, there has been a significant boost to the plastic food industry.

Global Green packaging Market

$50B

North America Plastic Food Packaging Market

5.3M

75%

Americans consume 10 or more rolls of plastic wrap annually. Plastic wrap is rarely recyclable.

And the data will be imprinted in their minds

Consumer Behavior

Consumers prioritize hygiene and food safety together with shelf life as the packaging criteria shaping their purchasing decisions.

Consumer Preference

Sustainability and pollution is of great concern to consumers globally. Ocean litter, waste, and pollution on top of mind for consumers in the US.

COMPETItors

Most alternative products are not cost-competitive currently

Food packaging industry competitors

Great Wrap - Compostable stretch wrap made with food waste EarthHero - Compostable Cling Wrap

BENEFITS TO:

U.S. Greenhouse gas emissions from food waste

Packaging companies

Individuals

BETTER FOOD CONSUMPTION CHOICES

The GreenWrap Team

Zaneta Ooto

Calista Krauss

Yale College B.S. Engineering Sciences-Chemical & Environmental Studies '2025 zaneta.otoo@yale.edu

Yale University BS in Chemical Engineering (ABET) 2025 calista.krass@yale.edu

Shubh Jain

Yale School of the Environment Masters in Environmental Management 2025 shubh.jain@yale.edu