GreenWrap

Zaneta Otoo

Shubh Jain

Calista Krass

15th November, 2023

GreenWrap

YOU'RE NOT ALONE

Throwing out your favourite food because you thought it just expired?

No regulated or uniform date labelling process in the U.S.A

20% of food waste occurs because of confusion in date labelling

As a cling wrap, PVC takes more than 450 years to biodegrade.

40% of all food in America is wasted. That equates to 130 billion meals and more than $408 billion in food thrown away each year. Commercial food waste makes up 61% and 39% waste is from our homes.

Approximately 36% of all plastics produced are used in packaging. In the US. In the packaging industry, food packaging accounts for 50% of the plastics derived from fossil fuels.

Biopolymers like starch, cellulose, and chitosan have been explored to replace synthetic polymers in food packaging. However, they often have drawbacks such as poor mechanical properties and weak thermal resistance.

Food and food packaging materials make up almost 50% of all municipal solid waste in the US.

PROBLEM

GreenWrap is a biodegradable plastic film that changes color from green to blue when your food spoils.

Combat expiration date labelling confusion with GreenWrap

Packaging SOLUtion

Film that changes colour upon detecting ammonia gas that is released from food when it goes bad.

GREEN WRAP IS A PACKAGING FILM MADE FROM A POLYANALINE-BASED POLYMER, DESIGNED TO BREAK DOWN INTO HARMLESS PRODUCTS !

product- Greenwrap

Stage 4

Sell to retial companies & consumer packaged goods comapanies.

Stage 3

Separate final product into batches

Stage 2

Upscale production of film with the aid of chemical and mechanical engineers

Stage 1

Develop polymer in lab

Production and distribution

distribution channels

And the data will be imprintedin their minds

75%

Global Green packaging Market

$290B

Americans consume 10 or more rolls of plastic wrap annually. Plastic wrap is rarely recyclable.

5.3M

North America Plastic Food Packaging Market

$50B

Owing to the expanding size of the food and beverages industry due to the changing eating habits and the quickening pace of life, there has been a significant boost to the plastic food industry.

Market

Consumer Behavior

Consumers prioritize hygiene and food safety together with shelf life as the packaging criteria shaping their purchasing decisions.

Consumer Preference

Sustainability and pollution is of great concern to consumers globally. Ocean litter, waste, and pollution on top of mind for consumers in the US.

Most alternative products are not cost-competitive currently

Great Wrap - Compostable stretch wrap made with food wasteEarthHero - Compostable Cling Wrap

Food packaging industry competitors

COMPETItors

BETTER FOOD CONSUMPTION CHOICES

BENEFITS TO:

U.S. Greenhouse gas emissions from food waste

Packaging companies

Individuals

Yale UniversityBS in Chemical Engineering (ABET) 2025calista.krass@yale.edu

Calista Krauss

Yale School of the EnvironmentMasters in Environmental Management 2025shubh.jain@yale.edu

Shubh Jain

Yale CollegeB.S. Engineering Sciences-Chemical & Environmental Studies '2025zaneta.otoo@yale.edu

Zaneta Ooto

The GreenWrap Team