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POLL RESULTS
Charlotte Cardona
Created on November 13, 2023
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Transcript
Which telco data monetization use cases interests you the most?
Location-based services
IoT & business optimization
Security & risk management
Internal data monetization
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0%
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VIEW RESULTS
827 votes from the telco industry around the world
Location-based services
IoT & business optimization
Security & risk management
Internal data monetization
255 votes
195 votes
174 votes
203 votes
24%
31%
21%
25%
VIEW ANALYSIS
Detailed use cases per category
Location-based services
IoT & business optimization
Security & risk management
Internal data monetization
- Location-based ads
- Geoanalytics at scale
- Points of Interest (POI)
- Connected vehicles
- Drone control
- Smart factories
- Network analytics
- Identity check
- Fraud detection
- Customer care
- SMS for roamers
- Contextual marketing
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25%
21%
24%
31%
GET STARTED WITH INTERSEC
Subscribers' Lifetime Value and Privacy
In a post-cookie world, our platform helps telecommunications service providers boost revenues derived from their privacy-friendly metadata:
- subscribers' traits: operators can design marketing actions based on AI-based predictions and workflow automation to efficiently manage their customer base and run impactful cross-/up- sell campaigns;
- roaming activities: leveraging mobility data, operators can enable contextual engagement before, during, and after their journey abroad.
IoT & business optimization
There are already over 15 billion connected devices out there, and that number is set to double by 2027. Network location become a game-changer to serve various industries:
- Smart cities: Control traffic jams, energy waste, and pollution
- Tourism: Track trends and analyze movement patterns
- Public authorities: Detect abnormal situations via footfall analytics
- Transportation: Turn SIM cards into smart KPI collectors to manage IoT fleets
- Car manufacturing: Monitor communications, consumptions, and relevant KPIs
Security & risk management
To take pre-emptive action and implement the necessary countermeasures before their networks become subjected to attacks, CSPs can enhance their practices through
- Security monitoring: Advanced analytics to reveal known and new risks to ensure confidentiality, data integrity, accountability, and availability with their service offerings.
- Identity check: Instant detection of abnormal traffic generated by cloned or prepaid SIM cards purchased using a false identity to call premium rate numbers
- Fraud detection: Instant verification of a customer's phone location when a transaction is taking place.
Location-based services
Our platform is device-agnostic and provides mass-scale geolocation of your customers, and advanced geofencing mixed with trait-making algorithms.
- Advertising: personalized and geotargeted communications to each sub-segment: rich-media messages, social media, instant messaging apps
- Points of Interest (POI): enhanced user experience by providing the nearest points of interest (museum, restaurant, transport...)
- Geoanalytics: mass-scale historical and real-time geostatistical indicators to build barometers and studies in privacy-compliant ways
Plenty of use cases, including:
- Point of sales optimization
- Real-time bidding
- Population heatmaps
- Footfall measurements
- Situational awareness...