Resolution

RESOLUTION

Providing resolutions can be exciting. Some resolutions may not be what the customer expects to get and with that, how we deliver and position the resolution matters. One important skill is the ability to Build Value.

building value

Building Value

Building value is defined as showcasing the benefits our customers get from all our features and offers. Value is easily communicated through a feature and benefit statement. However, we must also understand the needs of the customer before we start explaining all the benefits they can get from our system. Successful and effective building value stems from uncovering the customer’s need and addressing it with our features and how it benefits them. More about building value as we go along!