Promoting Prosocial Behavior

SOCIAL RESPONSABILITY

PROMOTING PROSOCIAL BEHAVIOR

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• Discuss promoting prosocial behavior
• Evaluate one or more studies investigating prosocial behavior

• Prosocial Behavior
• Any act meant to help others.
• Antisocial Behavior
• Behaviors that cause harm to others.
• Altruistic Behavior
• Helping another person with no expectation of reward or acknowledgment
• Egotistical Behavior
• Helping another person focusing on self-interest.

What factors can counteract bystanderism and increase the likelihood of prosocial behavior?

• Personal responsability
• Education and awareness
• Empathy training
• Positive role models
• Community empathy
• System of incentives

Good samaritan laws

Legal protection to individuals who voluntarily come to the aid of others in an emergency.

NGUYEN AND PARKER (2018)

Background: Drug overdose is the leading cause of accidental death in the United States. Good Samaritan Laws provide limited protection for possession of narcotics. Aim: To evaluate the effectiveness of New York State's 911 GSL Methods: They compared opioid overdose admissions across 270 hospitals in New York and New Jersey. GSL was adopted in 2011 in New York and in 2013 in New Jersey. Results: Accidental heroin overdose emergency department visits increased in New York State after the enactment of the 911 GSL.

Jakubowski et al 2018

Background: Overdose deaths tripled between 1999 and 2014 in the USA. Most fatal overdoses are witnessed, offering bystanders an opportunity to call 911. Fear of police involvement and fear of arrest may prevent them from calling. Aim: To see if knowledge of the 911 GSL would impact the behavior of overdose witnesses. Methods: Enrolled 351 individuals trained in overdose rescue. They did surveys and interviews with participants with a baseline, a three, a six, and a 12-month follow-up. Results: At the 12-month follow-up, participants had witnessed 326 overdoses. In the overdose events where the participants had correct knowledge of the GSL, the odds of a bystander calling 911 were over three times greater than when the witness had incorrect knowledge of the GSL.

EVALUATION

GUNYEN AND PARKER 2018

JAKUBOWSKI ET AL 2018

Strengths:

• Longitudinal Design
• Good sample size
• Real-world application and relevance

Limitations:

• Self-reported data
• Generalizability
• Potential confounding variables

Strengths:

• Longitudinal Design
• Good sample size
• Real-world application and relevance
• Quantitative and Qualitative Data

Limitations:

• Self-reported data
• Generalizability
• Potential confounding variables

75%

Prosocial behavior and happiness

AKNIN ET AL 2013

Aim: to investigate whether there is a correlation between prosocial spending and levels of reported happiness. Methods: 136 countries were represented in the sample, with a total number of 234,917 participants (approximately 1,321 per country). 51% female and 49% male participants with an age average of 38 years. The participants were asked to say how much money they had donated to charity in the past month. Then, they were asked to measure their own well-being and life satisfaction on a 0-10 scale. Results: There was a strong positive correlation between prosocial spending (such as charity donations) and reported happiness levels in 120 out of the 136 countries.

EVALUATION

Strengths:

• High reliability
• sample size.
• High generalizability
• diverse range of ages, cultures, educational, and social backgrounds.
• High replicability
• standard questionnaires and use of correlational analysis

Limitations: Lack of qualitative data Does not establish cause and effectIt may be that those who are already happy with their lies are more inclided to give to chairty. Social desirability bias

questions? THANK YOU!