table of contents presentation

Table of Contents Presentation

The Bicycle Sector: The Research Question

David Brito, 351222113 Gustavo Silva, 330122017 Hugo Azevedo, 351222094 Mafalda Mesquita, 351322023 Sara Amante, 351222245

Orientadora: Professora Helena Correia

index

The Industry: Contextualization

Research Question: Framing

Proposition of Table of Contents

Collected Data / Research to be carried out

Conclusion

The Bicycle Industry:

Historical Contextualization

The Bicycle Industry was first introduced in Portugal around 1922, with the constuction of "Vilar" by the National Bicycle Factory. It was founded by António Pinto de Moura e Ilídio Horácio Rodrigues Vilarinho.

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Image 1- Vilar Bicycles

Macroeconomic Contextualization

in Portugal

129

The workforce dimension

Gross Value Added

million

The Industry

+2000

Levels of Employment and Education

workers

Figure 1- Distribution of bicycles produced in the European Union (EU-27) in 2021, by selected countries- Statista

Acessibility

Pestel forces

Legal

Political

Technological

Economics

Environmental

Sociological

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Development in R&D The Eletrical Bikes

The Government subsidy Sustainability

Demography Turism Consumer Preferences

Exportation Demand and Supply

Cycle Paths- National Strategy The European Union

How are changes in lifestyles and consumer preferences influencing the market?

Research Question

Sectors in the industry must show themselves capable of trying to respond to these preferences and find ways to captivate them.

The Industry is highly influenced by the consumers demand. They are crucial for the development of products, as well as the increase or decrease of profits.

Link

Suggestion for Table of contents

Final Report

Until Preliminary Report

1. Bicycle Industry: Contextualization 1.1. Historical Contextualization 1.2. Macroeconomic Contextualization 1.2.1. Number of Employees in the Sector 1.2.2. Regional Bicycle Distribution 1.2.3. Gross value added 1.2.4. Bicycle Production 1.3 Bicycle Industry: PESTEL Forces 1.3.1. Political Force 1.3.2. Economic Force 1.3.3. Social Force 1.3.4. Technological Force 1.3.5. Environmental Force 1.3.6. Legal Force

2. The Research Question 2.1. Demography in Portugal 2.1.2 Analysis and Comparison in the Sector 2.1.2.1. Engel Curve in Portugal- can we spend that much money on bicycles? 2.2. Consumers in the Bicycle Industry 2.2.1. Consumer Preferences 2.2.1.2. Trends and Lifestyles 2.2.1.3. The effect of the pandemic 2.2.1.4. Health and wellness 2.2.1.5. Culture 2.2.2. Market Fluctuations - Demand Analysis 2.2.2.1. Types of Bicycles Produced

2.2.3. Industry Incentive Strategies in Portugal 2.2.3.1. Analysis by Company 2.2.3.1.1. Incentives effects: do they work? 2.2.3.2. Analysis by country - Industry Comparison 2.2.3.2.1. France and their costumers2.2.3.2.2. Germany and their costumers2.3. Conclusion

Collected Data / Research to be carried out

Research

The group agrees that it is still necessary to collect data in order to respond to market fluctuations, the factors influencing consumers and how the demand affects the setor.

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Conclusion

THANK YOU

Group T2G3

Any Questions?

To determine:

• Engel curve and the income of the Portuguese with the amount spent on bicycles;
• Demographic profile of other relevant countries;
• What affects the demand among young consumers;
• Company strategies to captivate consumers;
• The influence of the COVID-19 pandemic on sector;

Scientific areas intended to use in the analysis:

• Marketing and Administration
• Economics and Social
• Geographic/ Demographic
• Socio-economic sciences

Figure 2- Distribution of the number of trips by the main means of transport, on weekdays in Portugal

National Bicycle Factory

Around 1930, the company, with more experience, began the process of selling other accessories to other brands. Answering costumer demand Nowadays:

• Bike Value- a more international level