Impact effort matrix
Mary Connolly
Created on November 7, 2023
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Transcript
Digital Transformation Competitor Anlysis
Readiness of Digital Transformation depending on + business model
- Readiness
Mastery of Digital Technologies +
mastery-
Digital
Disruptive
Analog
A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.
- large portfolio and number of partnerships with real estate agencies
- Extensive listings
- Property filteration features
- Mobile App
- Interactive floor plans for some
Strengths
Digital
- Can be expensive for real estate agencies to use the platform
Weaknesses
Has undergone extensive digital transformation, setting itself apart from the conventional high street brands it was once. It has made significant enhancements to UI/UX and integrated various systems.
- Originally coming from a similar business model as the “analog” companies, but the majority of processes have been digitalised.
- UI/UX of the website has been improved
- All processes for the user can be completed online.
- Book viewings online
- Sign tenancy agreements online
- Pay securely online
- Manage documents online
- Track your deposit online
- Has a centralised system, enabling employees, the maintenance team, and all involved parties to access property information through their app.
Strengths
Disruptive
- lower market presence
- Performing worse than competitors (Rightmove, Zoopla, etc.)
Weaknesses
App
Website
A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.
- large portfolio and number of partnerships with real estate agencies
- Extensive listings
- Property filteration features
- Mobile App
- Interactive floor plans for some
Strengths
Digital
- Can be expensive for real estate agencies to use the platform
Weaknesses
A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.
- In-person customer and agent relationship
- Extensive knowledge of local market
Strengths
Analog
- Minimal digitalisation
- limited features on their websites
- Actual processes to do with things such as renting and selling need to happen via call or in-person talks that are non-digital methods.
- poor customer ratings
- expensive
Weaknesses
Has undergone extensive digital transformation, setting itself apart from the conventional high street brands it was once. It has made significant enhancements to UI/UX and integrated various systems.
- Originally coming from a similar business model as the “analog” companies, but the majority of processes have been digitalised.
- UI/UX of the website has been improved
- All processes for the user can be completed online.
- Book viewings online
- Sign tenancy agreements online
- Pay securely online
- Manage documents online
- Track your deposit online
- Has a centralised system, enabling employees, the maintenance team, and all involved parties to access property information through their app.
Strengths
Disruptive
- lower market presence
- Performing worse than competitors (Rightmove, Zoopla, etc.)
Weaknesses
App
Website
A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.
- In-person customer and agent relationship
- Extensive knowledge of local market
Strengths
Analog
- Minimal digitalisation
- limited features on their websites
- Actual processes to do with things such as renting and selling need to happen via call or in-person talks that are non-digital methods.
- poor customer ratings
- expensive
Weaknesses